Sport
>= MORE THAN EQUAL APPOINTS KAREN WEBB MOSS AS CHAIR OF THE BOARD, ALI DONNELLY TO JOIN AS THE NEW CEO
Karen Webb Moss , Chair of the Board, brings a substantial skillset in reputation management, branding and marketing, and integrity and governance in the world of sports management��which will lend momentum to the initiative. She has nearly three decades of experience working at board and senior-level executive positions with governments, brands, and the sports industry.
Webb Moss is currently the Chair of British Swimming. Previously, she worked with the leadership of the FIFA World Cup Qatar 2022, and prior to this was COO of the International Centre for Sport Security (ICSS). She has also held roles as Vice President Image & Marketing Communications at the International Olympic Committee and as Head of Marketing Communications for the Sydney 2000 Olympic Games. She is a founder and mentor across a number of women in sport organisations.
Ali Donnelly will take on the role of CEO from mid-March 2023 . Ali joins from Sport England, a public body which invests in projects and programmes to help people get active and play sport. As an Executive Director, she oversees areas including digital, marketing, communications and innovation. Key campaigns from her team include the award winning which encourages women and girls to be more active.
Donnelly has previously held roles as Deputy Official Spokesperson & Head of News for the British Prime Minister and senior communications and marketing roles at HM Treasury and the BBC. She is also heavily involved in women's rugby in a variety of roles, including founding the award-winning website Scrumqueens.com. She recently authored the first history book on the game.
Kate Beavan , who has been a strategic advisor to the initiative from the outset, has also been formally inducted into the Board. Kate has two decades of Formula 1 leadership roles across brand licencing, hospitality and legal.
Close on the heels of the new appointments, >= More than Equal has launched motorsport's most comprehensive research to date, focussing on four key pillars:
The web-based survey, open until 3 February 2023, is available to respondents around the world in 15 languages: https://more-than-equal-survey-2023.motorsportnetwork.com/
>= More than Equal : "
>= More than Equal : "
On taking the role of Chair of the Board, :
On taking on the role of CEO, :
>= More than Equal is a global, independent, non-for-profit initiative bringing together some of motorsports' best scouts, physical trainers, psychologists, nutritionists, racing coaches and drivers... all focused on finding and developing the first female Formula 1 Drivers' World Champion.
Founded by 13-times Grand Prix winner David Coulthard and entrepreneur Karel Komarek, with the ambition to understand and minimise barriers specific to women racing in Formula 1 as well as providing better scouting and earlier and ongoing support.
Mehak Chowdhary, Head of Communication at >= More than Equal
E: Mehak.chowdhary@morethanequal.com , media@morethanequal.com
M: +31 68106 2788
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