CLAIRE'S CELEBRATES ITS NEW PARIS STORE AND LAUNCH OF MINI V MAGAZINE DURING PARIS FASHION WEEK

"We want our customers to feel inspired – through our product, our content and our innovative creative partnerships – but most importantly, through the shopping experience itself," said Richard Flint, Claire's President of Europe. "The new Paris store is a portal into our brand world and a glimpse into our future. Full of immersive experiences and innovative touches, we're inviting consumers to have fun, experiment and co-create with Claire's."

The event will also shine a spotlight on MINI V, which launched in December and was developed through Claire's partnership with Nicola Formichetti and V Magazine to bring a youthful lens to photography, fashion, music and culture for the new generation. With the release of its second issue this spring, MINI V will continue to be a nonstop festival of artistry, beauty and inclusivity by exploring today's fashion and pop-culture trends and sparking important conversations around topics like cyberbullying, self-acceptance and political policies through powerful essays penned by Gen Z activists, artists and politicians.

"Gen 'Zalpha' is fearless, authentic and wildly creative in the ways they show up, and our brand is a platform that creates space for them to express all sides of themselves. Through our creation of MINI V, we are championing them in a whole new way and giving a powerful place for their voices to be heard," said Kristin Patrick, EVP and Chief Marketing Officer of Claire's.

"Claire's and I believe in individuality, and together we hope to send the younger generation on an enjoyable and fun journey of self-expression," said Nicola Formichetti. "With the launch of MINI V, we have a unique opportunity to offer young consumers tools to unlock their personal style while also providing a space to explore deeper topics and a powerful platform to share their voices." 

The 1,200 square foot Paris store is designed for total brand immersion with experiences and social storytelling at its core. An ear-shaped 'chandel-ear' designed by Formichetti celebrates the brand's #EarPrint campaign, whilst two dedicated ear piercing studios showcase Claire's industry-leading service and a content creation studio invites consumers in to have fun with creativity. The store will serve as a launch pad for exclusive, new products and test lines while hosting a steady rotation of experiential and pop-up events.

The store sets the tone for the brand's future and establishes Claire's foothold as a Gen 'Zalpha' destination for new products and experiences. Follow along @ClairesStores and @MiniVMag on social media.

About Claire's Holdings LLC

Claire's Holdings LLC is a fully integrated, global fashion brand powerhouse committed to inspiring self-expression through the creation and delivery of exclusive, well-curated products and experiences. More information regarding Claire's is available at corporate.claires.com.

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