Internet
Malaysia's B2C E-Commerce Market in Q1 2018 observed a slight decline following a bumper quarter, however promises strong YOY Growth, notes Frost & Sullivan
"Shopee significantly improved its market position as it continued to increase its market share by controlling over 15% of the market on account of significant improvements in its basket size," shared Naveen Mishra , E-Commerce Program Director at Frost & Sullivan Asia-Pacific.
"With limited number of promotions and events during the quarter, smaller market players observed lower customer traction and lost their market share to Shopee," said Avinash Sachdeva , Industry Principal at Frost & Sullivan Asia-Pacific.
In the context of this research Frost & Sullivan defines "E-Commerce" as the sale of goods via an online medium which have been traditionally purchased via physical retail medium. The research excludes electronic sales of:
The research study primarily focuses on Business to Consumer (B2C) market however the coverage includes individual sellers transacting on the e-commerce marketplaces such as Shopee, Lazada, Bukalapak and others. It excludes Person to Person (P2P) platforms (Mudah, OLX etc.) which primarily lists products and where the transaction does not conclude on the platform. Any revenue reported outside of the definition mentioned here is not part of the Frost & Sullivan's numbers reported here.
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