Turismo
MERLIN ENTERTAINMENTS APPOINTS SCOTT M. O'NEIL CHIEF EXECUTIVE OFFICER
Merlin's attractions include 10 LEGOLAND Resort Theme Parks and hotels, six Resort Theme Parks including Alton Towers , Heide Park and Gardaland, as well as a vibrant portfolio of renowned global brands in city destinations, such as SEA LIFE aquariums, Madame Tussauds, Peppa Pig World of Play, the Lastminute.com London Eye and Sydney Tower Eye . Merlin is continuing to expand, with three LEGOLAND Resorts in China under development and further openings planned across the US and Asia .
O'Neil was most recently CEO for Harris Blitzer Sports & Entertainment (HBSE), a portfolio of sports, entertainment, and investment properties, where he oversaw more than $2bn growth in enterprise value, from $415m to $2.5bn , through his focus on talent, culture, and guest experience.
Under O'Neil's leadership, HBSE evolved from managing a single team, the Philadelphia 76ers of the National Basketball Association, to an award-winning live sports and entertainment group. It now spans multiple professional teams, real estate holdings, an esports platform, a GRAMMY Museum, a top 10 internationally booked arena, a venture fund, innovation lab and Elevate, a growing sports marketing company.
O'Neil has led some of the top athletic brands in the world, including New York Knicks - NBA, New York Rangers - NHL, Philadelphia Eagles - NFL and the Philadelphia 76ers - NBA, where success is predicated on building the brand, driving attendance, leveraging data, engaging fans through the guest experience and partnering with big brands to drive growth.
Merlin Entertainments is a global leader in location-based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin operates over 140 attractions, 23 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin's purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.
See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews.
Scott O'Neil has more than 25 years of experience in leading and managing global sports and entertainment brands. With a reputation for innovation, an eye for strategic and global brand development and partnerships, and a passion for culture and talent development, O'Neil has stewarded some of the sports and entertainment industry's most renowned and iconic brands and properties, including the NBA's New York Knicks and Philadelphia 76ers; the NFL's Philadelphia Eagles, the NHL's New York Rangers and New Jersey Devils; and the internationally ranked sports and entertainment arenas, Madison Square Garden and Prudential Center.
His mission to build innovative, inspiring, diverse, socially impactful and high performing businesses and brands earned the organizations under O'Neil's management acclaim in innovation and culture. He recently published a life leadership book entitled, 'Be Where Your Feet Are' published St. Martins Press.
O'Neil earned his bachelor's degree in Marketing from Villanova University , and his master's in Business Administration from Harvard Business School . He has been married for 26 years to wife Lisa, with whom he has three daughters.
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