Turismo
TouristsGo.Ro: Romanian Music Festival hijacks "tourists go home" street messages, offering an unexpected alternative to over-tourism in Barcelona
This clever initiative, "TouristsGo.Ro," transforms protest messages across Barcelona into domain names leading to a singular website promoting Romanian attractions. The mechanism is ingenious: by simply appending "www." and ".ro" to any protest message, the Electric Castle team transforms it into a domain redirected to touristsgo.ro. The website includes options for tourists in fighting over-tourism, while enabling locals to join the movement and invite tourists to uncover Romania's unseen treasures.
Over 100 partner locations and locals have already endorsed the campaign and proudly displayed messages in support of this alternative narrative.
" " says Julia Delgado , Catalan artist
For explorers seeking out novel destinations, Electric Castle, set in the historic 15th-century Bánffy Castle, promises an extraordinary five-day experience. The festival features non-stop performances from over 300 artists on 12 different stages, set in the midst of 400,000 square meters of natural beauty. Attendees can immerse themselves in music while taking in the serene landscape.
As global cities grapple with over-tourism, this campaign shines a light on potential solutions, demonstrating that alternative destinations can provide remarkable experiences while relieving pressure on overloaded locales. By highlighting Romania as a viable travel choice, Electric Castle strives to lessen over-tourism and promote sustainable tourism practices. For more details about this campaign, visit www.TouristsGo.Ro
Video documentary Tourists Go.Ro: https://www.youtube.com/watch?v=G-BJkP6WB2M&t=4s
Electric Castle is a multi-awarded music festival held in the legendary 15th-century Bánffy Castle, Transylvania. Thanks to an impressive line-up of international artists and a diverse range of activities, Electric Castle has become a must-attend event for music lovers from around the world. The 9th edition of the festival promises an unforgettable journey with Macklemore, The Chemical Brothers, George Ezra , Iggy Pop , Pendulum live, Jamie xx, Sigur Ros , Peggy Gou , Nothing But Thieves and many more.
Video - https://www.youtube.com/watch?v=G-BJkP6WB2M
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