AliExpress Launches New Global Advertising Campaign for Olympic Games Paris 2024

Albert Zhu, Head of Global Marketing, AliExpress said, "We believe this campaign underscores the values of the Olympic Movement by demonstrating the power of sports. This campaign is designed to inspire the sporting dreams and passions of people around the world."

During the four-day event in Budapest, where athletes competed to secure their spot for Paris 2024, AliExpress showcased its new campaign in its pop-up during the festival-style event. Visitors to the AliExpress booth were able to try out their skills on a skateboard-themed simulation. 

In 2020, AliExpress launched its Olympic Games activation as part of the International Olympic Committee's (IOC) long-term partnership with Alibaba Group, which started in 2017. With consumers in more than 100 countries and regions, AliExpress will further the reach of the Olympic Movement and help Olympic stakeholders engage with fans around the world.

Continued commitment and investment globally 

AliExpress continues to invest in its premium service AliExpress Choice, which offers consumers great selection, speedy shipping and hassle-free returns** as well as millions in discounts and deals during the Olympic Games Paris 2024.

*The data is collected since January 1, 2019 - December 31, 2023.

**Subject to terms and conditions, please check out the AliExpress app and website for more details.

About AliExpress

Launched in 2010, AliExpress (www.aliexpress.com) is a business-to-consumer (B2C) e-commerce platform enabling global consumers to buy directly from manufacturers in China and around the world. In addition to the global English-language version, the AliExpress platform is also available in 15 other languages. AliExpress is part of Alibaba International Digital Commerce Group.

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