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Lasting Scarring Effects Expected as Mobile Device Markets Face a Challenging Path Back to Recovery and 5G Saturation
While there are signs that softened demand in some markets, such as China , will rebound through 2023, the premium and high-end smartphone market is expected to remain resilient as it is relatively unaffected by economic fluctuations. "It will be the mobile device industry's ability to strike a positive balance between the impact of disrupters against the gradual return of supply chains, consumer sentiment, market confidence, and strength of demand that will determine the speed of recovery and instigate a longer-term sustainable path," added McQueen.
With these market vectors in mind, ABI Research expects smartphone shipments to grow to 1.33 billion by 2028 at a CAGR of 1.5%. As a vital part of this overall growth, 5G smartphones will increase from 825 million in 2023 to 1.244 billion by 2028, accounting for 67% and 93% of the total, respectively, indicating that global 5G penetration still has some way to go. Conversely, spikes in demand for items like tablets, notebooks, and Chromebooks caused during the pandemic and by changes in consumer behavior have been tempered after demand contracted in 2022, and shipments are expected to fall over the coming years.
While market confidence is under such pressure, it is proving difficult to predict the speed at which future demand will recover in the short- and mid-term across regions, as well as for the many mobile device product types. Moreover, there is still much to be done to fully expose the value of the 5G ecosystem and realize its full potential, which the introduction of 5G-Advanced by 2024 will bolster. "Despite the industry's current woes still looming large, the mobile devices market could potentially be buoyed over the next 18 months by additional technology migration and consumers' eagerness to embrace new innovative mobile experiences and services, enhanced broadband speeds, leading-edge form factors, including foldable devices, and greater processing power. In combination, these can drive the industry from device-led to a more experience-centric ecosystem," concludes McQueen.
These findings are from ABI Research's 5G Mobile Devices, Features, and Technologies: Vendors, Trends, and Forecasts market data report. This report is part of the company's 5G Devices, Smartphones & Wearables research service, which includes research, data, and ABI Insights. Market Data spreadsheets are composed of deep data, market share analysis, and highly segmented, service-specific forecasts to provide detailed insight where opportunities lie.
ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.
ABI Research是一家国际科技情报公司，为全球科技领袖、创新人士和决策者提供实用的市场研究和战略性指导。我们密切关注一切为各行各业、全球经济和劳动市场带来颠覆性变革的创新与技术。
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:
Deborah Petrara
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pr@abiresearch.com
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