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Communicators Make Historic Strides in C-suite Impact
The report showcases how recent global unrest from COVID, the Great Resignation, the war in Ukraine , and racial justice movement, have accelerated the evolution of the relationship between CEOs and communication teams. Communications professionals are moving into the C-suite with nearly half (47%) now reporting to the CEO directly, a stark contrast from 2020, in which 57% reported communications was part of marketing. Despite the challenges, 58% describe themselves as "optimistic" about the position of communications in relation to the C-suite heading into 2023 in the U.S.
"The bar for strategic communications has been raised, and the industry is ready to rise to the challenge. Communications teams must be able to demonstrate their value to organizations utilizing data analysis, artificial intelligence and human expertise," said Putney Cloos , Chief Marketing Officer of Cision.
"The numbers clearly show the C-suite not only understands and respects PR's value as a business mover, but it actually expects communications to deliver in ways it never has before," said Gideon Fidelzeid, Editorial Director at PRWeek. "Of course, with great accomplishments come greater challenges and responsibilities, but I'd put my money on PR and the brands they support thriving in this new era of communication."
Read the 2023 Global Comms Report: A Seminal Moment
Cision is a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter.
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