nShift: Poor stress-testing fuels Black-Friday failures

Black Friday continues to be popular. Despite speculation that the day would lose its distinctiveness amid a whole season of discounting, last year's big event saw average spend per person rise.[1] This year's bonanza, on 24 November, is set to break new sales records. Black Friday continues to be popular. Despite speculation that the day would lose its distinctiveness amid a whole season of discounting, last year's big event saw average spend per person rise.[1] This year's bonanza, on...

LONDON, 21/09/2023 (informazione.it - comunicati stampa - internet)

The nShift guide discusses how five common mistakes tend to hold businesses back from making the most of Black Friday:

Mattias Gredenhag, CTO at nShift said, "Black Friday remains persistently popular. By getting the right planning in place, retailers of all sizes can ride the wave and grow their revenue. It's crucial that amid the rush to meet demand, businesses remember to prioritize the customer experience.

"Today's shoppers expect regular updates on the status of their deliveries. They assume they will be able to view those updates through the social channels that are relevant to them, not the communication methods that are convenient for the retailer. Creating the right customer experience can build loyalty for the long term. But when consumers feel let down by the delivery experience, they will shop around for a better one."

nShift can help online retailers and webshops scale up for the busiest time of the year. Read the full guide, "Delivering Black-Friday success".

About nShift

nShift is the global leading provider of cloud delivery management solutions enabling frictionless shipment and return of almost one billion shipments across 190 countries annually. nShift's software is used globally by e-commerce, retail, manufacturing and 3PL shippers. The company is headquartered in London and Oslo. It has over 500 employees across offices in Sweden, Finland, Norway, Denmark, United Kingdom, Poland, the Netherlands, Belgium and Romania.