DOVE INVITES YOU TO TAKE A STAND AND #TURNYOURBACK TO DIGITAL DISTORTION

"The Bold Glamour filter has now been used over 15 million times, and its popularity certainly doesn't seem to be waning. What might seem like a harmless filter has the potential to cause damage to our mental health and affect our self-esteem," explains content creator and body confidence advocate, Alex Light. "Filters like this create a brand new and unrealistic comparison that blurs the lines of reality and sets a new standard for how we think we should look. It's vital that we push back against these increasingly toxic beauty standards and show young girls that it's OK to be their authentic, beautiful selves. I've worked with Dove for a long time, and I am so proud to work with a brand who not only pledge no digital distortion in their imagery, but continually work to dismantle beauty standards and champion self-esteem in women and girls. I am fully behind their new campaign."

LONDON, 09/03/2023 (informazione.it - comunicati stampa - spettacolo)

While social media filters can be a source of creativity and self-expression, effects like Bold Glamour dramatically distort reality and reinforce narrow and unattainable beauty standards. Thirty-eight percent of girls say they can't live up to the beauty standards that influencers project on social media, and 80% say they have already applied a filter or used a retouching app to change the way they look in their photos by age 13. 

As a result, 48% of girls who distort their photos regularly have lower body esteem compared to 28% of girls who don't.

with lower body esteem feel they don't look good enough without photo editing

For years, Dove has championed wider definitions of beauty and has taken action towards making social media a more positive place with campaigns like #SpeakBeautiful, #NoDigitalDistortion, Reverse Selfie/ Selfie Talk , and #DetoxYourFeed.  However, the rise of the new Bold Glamour filter effect is dangerous and reinforces the damaging beauty stereotypes Dove has been working to shatter.

 

Through the Dove Self-Esteem Project, Dove also offers academically validated and free tools to empower parents and caregivers to help kids navigate social media in a positive way.  Created in partnership with the Centre for Appearance Research, the Confidence Kit provides tips on how to make social media a healthy place where kids can flourish and is available for download at https://www.dove.com/uk/dove-self-esteem-project/help-for-parents/confidence-kit-a-tool-to-help-build-positive-body-confidence.html.

The Confidence Kit is part of the Dove Self-Esteem Project's mission to help 250 million kids with self-esteem education by 2030. To-date, the Dove Self-Esteem Project has reached the lives of 94.5 million young people across 150 countries.

Research conducted by Edelman Data & Intelligence, a global, multidisciplinary research, analytics and data consultancy between November and December 2020 in US, UK, and Canada .

Dove started its life in 1957 in the US, with launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturising cream. Dove's heritage is rooted in care – proof, not promises grew Dove from a Beauty Bar into one of the world's most beloved beauty brands. 

Real women have always been our inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all, and to championing real representations of beauty in our advertising, communications and campaigns. Dove believes that beauty is for everyone, and the Dove mission is to ensure a positive experience with beauty is universally accessible to all.

For 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. This includes the 'Dove Real Beauty Pledge,' and commitment to:

1. Portray women as they are in real life with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair colour, type and style. 

2. Represent individuals with zero digital distortion, with all images approved by the women they feature.

3. Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world with a goal to educate 250 million young people by 2030.

Dove has a long-standing commitment to creating a world where beauty is a source of confidence, and not anxiety. The Dove Self-Esteem Project, launched in 2004, helps the next generation develop a positive relationship with the way they look so they are not held back by appearance-related concerns and anxiety and can realise their full potential. So far, we've reached the lives of more than 94 million young people across 150 countries. By 2030, we'll have helped 250 million through our educational programmes, making the Dove Self-Esteem Project the largest provider of body confidence education in the world. https://www.dove.com/uk/dove-self-esteem-project.html

View original content:https://www.prnewswire.co.uk/news-releases/dove-invites-you-to-take-a-stand-and-turnyourback-to-digital-distortion-301766161.html