Arte e Cultura
London Becomes Home to World's First Crypto Sculpture: "Crypto Connection" by Federico Clapis, Powered by Eidoo
This week the UK is displaying the world's first public sculpture dedicated to the rapidly growing cryptocurrency ecosystem. "Crypto Connection - powered by Eidoo", created by contemporary artist Federico Clapis and commissioned by the multi-currency crypto wallet and hybrid exchange Eidoo, is an imposing three meter bronze statue that poses questions about the future of global financing and the impact cryptocurrencies will have on future generations.
(Photo: https://mma.prnewswire.com/media/707024/Federico_Clapis.jpg )
(Photo: https://mma.prnewswire.com/media/707025/London_Statue.jpg )
The piece encourages onlookers to think about the current crypto hype in a new way and Eidoo had the statue erected to target a wider public outside the financial sector to contemplate what the future may look like operating with a new kind of digital currency.
has been deemed one of the most ambitious marketing projects in the crypto world to date. The use of classical sculpture in polished bronze together with a provocative futuristic topic juxtaposes perfectly to reflect the dichotomy of cryptocurrency itself: a seemly fleeting trend, yet built to endure. The blockchain world will remember Eidoo from its last marketing effort when the company took a full page ad in the Wall Street Journal to tease JP Morgan's CEO Jamie Dimon . The company returns with this very original initiative which will be on London's Southbank for just 10 days.
For many, cryptocurrency is a concept which lives up to its name - too cryptic to understand, to current to ignore. However its fast-growing popularity and increased controversy is propelling the world to think how the future of finance will look.
Lars Schlichting CEO of Eidoo says,