Industria
VAPING BRANDS ELFBAR and LOST MARY FORM ADVISORY BOARD IN UK
The newly-formed advisory board also serves Heaven Gifts, the company that manages ELFBAR and LOST MARY, two market leaders in the UK.
Victor Xiao , Global Vice-President of Heaven Gifts, commented:
"The creation of this advisory board marks a milestone in the global operations of ELFBAR and LOST MARY. This aligns with our long-term commitment as the responsible market leader for the vaping sector worldwide, and our exploration of the smoking cessation role vaping products play."
"This board further signals our intent to address concerns around, for example, youth vaping, the environmental impact, and illicit trade. Starting in the UK, we are looking to bring this mechanism to more global markets, particularly those in Europe ."
"Members in the UK advisory board have served at the highest levels of their respective professions and have direct experience working in the fields relevant to vaping, including the environment, the National Health Service (NHS) and law enforcement. We are honoured to have this group of experts who bring a wealth of expertise to this role, while guiding us in becoming a more socially responsible corporate citizen."
Members of the UK Advisory Board:
In the UK, ELFBAR and LOST MARY have been advocating for a more robust approach to vape retailing alongside an enhanced regulatory environment, including a retail licensing scheme for vape products, support for a proportionate vape tax, and an end to the use of inappropriate imagery and language on packaging and flavour descriptors.
The company and the brands also call for safeguards around the display of vape products in-store, greater powers for the Medicines and Healthcare products Regulatory Agency (MHRA), and more resources for Trading Standards to investigate instances of non-compliance and illicit activity.
In EU markets, including Germany , ELFBAR and LOST MARY are proactively engaging with government stakeholders on both federal and state levels on a wide range of issues related to the vaping industry.
Global vaping innovator LOST MARY is dedicated to discovering the value of vaping, setting the trend, and benchmarking the quality. LOST MARY is now present in over 50 global markets, where tens of millions of adult users prefer its products. As of now, the brand owns over 200 patents worldwide.
For more information, please visit lostmary.com.
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has stayed committed to compliance, youth access prevention and sustainable growth in its unwavering responsibility as a leading brand favoured and referred by tens of millions of adult users worldwide.
For more information, please visit elfbar.com.
Heaven Gifts operates global leading vaping brands ELFBAR and LOST MARY; it is the market lead for vaping products in the UK, with 77% of adults who have recently quit smoking through vaping, using a Heaven Gifts product to help them .
Members of the House of Lords are bound by a code of conduct on any business engagement and will be fully compliant in this regard as part of their involvement with the Heaven Gifts Advisory Board. Further information: Code of Conduct for Members of the House of Lords, Guide to the Code of Conduct and Code of Conduct for House of Lords Members' Staff (parliament.uk)
[1] Opinium Survey of 6,000 UK adults ( August 2023 )
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