Salute e Benessere
HUMAN AFTER ALL: THE ALTERNATIVE TEAM PHOTO EXPOSES THE PERSONAL SIDE OF NEW ZEALAND'S SPORTING ICONS, NORMALISING HEALTH CONVERSATIONS WORLDWIDE
Uniting past and present athletes from the internationally-renowned All Blacks, All Black Sevens, Black Ferns and Black Ferns Sevens, the campaign follows global research from Bupa revealing that 71% of young adults (18–44 year-olds) believe role models can inspire positive health change.
Each player is captured not just as an athlete but as a person with a word they have personally chosen to represent their unique health and wellness story – from depression, anxiety and loss, to stroke, cancer and diabetes – displayed on the individual, revealing the human behind the jersey.
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Among the stories featured, 2011 World Cup winner reflects on his battle with testicular cancer, while , the youngest-ever captain of the Black Ferns, opens up about how personal loss during high school shaped her approach to teamwork and leadership. All stories can be found in more depth, alongside their bio below.
To complement these personal narratives, , Mental Skills Coach for the Black Ferns, shares five key lessons that can positively impact the mental and physical health of athletes and non-athletes alike:
Visit Bupa.com to explore the players and their stories, plus an insightful behind-the-scenes look at the production, featuring player interviews on the powerful message behind Human After All: The Alternative Team Photo.
Established in 1947, Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 60 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. Bupa has businesses around the world, principally in Australia , the UK, Spain , Poland , Chile , Hong Kong SAR, India , Türkiye, Brazil , Mexico and New Zealand . We also have associate businesses in Saudi Arabia . For more information, visit www.bupa.com.
New Zealand Rugby (NZR) strives to inspire and unify through rugby. Since 1892, NZR has led, supported and grown New Zealand's national game at all levels. From ensuring rugby is at the heart of Kiwi communities to engaging, fan-centric competitions and content, our teams* represent New Zealand with mana, and our goal is to be world-leading on and off the field. We're guided by our Rugby Way values, which ensure we put the game and the people who love it at the heart of everything we do.
Steve Boniface is a Wellington -based photographer known for creating striking, evocative, and meticulously composed images and films. Inspired by all forms of visual culture, his work has a strong focus on people, capturing their essence with carefully crafted lighting, mood, and atmosphere. With a meticulous approach to personality and visual styling, Steve's work has been recognised with awards in New Zealand and internationally.