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Meet tonies® - This Year's Fastest Growing Preschool Toy Brand - Set to be on Every Child's Christmas Wish List
Designed for children to replace bright and overstimulating screens, the Toniebox is a robust, softly padded musical storytelling box, built for kids. With an extensive range of accompanying hand painted figurines, known as Tonies, they are simply placed on top of the Toniebox to play music, songs and educational content. The award-winning, intuitive audio system with its child-safe, wireless and screen-free approach is transforming the way in which young children independently play and learn.
tonies® has taken the toy world by storm since their launch in 2016, developing over 600 different Tonies and selling more than 3.9m Tonieboxes and 47 million Tonies globally. To date, every second child in Germany owns a Toniebox.** On Black Friday last year, tonies® was the third most searched for brand in its home country Germany , and sold out within hours in the UK.
tonies® achievements have been widely recognised by the parenting industry. The brand won numerous prestigious industry awards during the last 12 months, including three accolades at the Awards: Platinum award for 'Best Musical Toy', Gold award for 'Best Educational Toy' and the 'Recommended Tried and Tested' accreditation. The brand won a Platinum award in 'Best Electronic Toys for Three to Six Year Olds' category, a Gold award at the Baby and Pre-school Awards, as well as a Gold award at the Toy Awards. tonies® was recognised as the 'Best Toy Range' at the , and won two Awards, including a Silver award for the 'Best Portable / Travel Toy' and highly-regarded IndyBest Best Buy award.
tonies® partnerships have included the launch of educational Tonies with
and the CBBC favourite, , as well as expanding the growing portfolio with British storytime favourites from
Roald Dahl , Julia Donaldson ,
Enid Blyton and Michael Rosen . The brand has also launched collaborations with the UK's leading educational resources platform
, and a partnership with – the sleep and mindfulness app for children, launching this month, demonstrating their strong commitment to supporting parents and caregivers with content that helps enhance children's educational and emotional wellbeing.
tonies® has attracted a worldwide fanbase, with celebrity fans in the UK including Millie Mackintosh , Giovanna Fletcher , Martine McClutcheon , Cath Tyldesley and Helen George , to name just a few. Loved by the whole family, it's easy to see why the Toniebox has developed a cult following since its launch.
For parents, grandparents and caregivers looking for Christmas shopping inspiration, the tonies® collection is the ideal present to light up little faces and is the gift that keeps on giving. With a raft of screen-free content, the Toniebox (£79.99) and accompanying Tonies (from £11.99) provide hours of entertainment for different ages, making it a cost-effective purchase which will be loved for many years. With a range of matching accessories including headphones, carry cases and a car organiser, the tonies® collection is perfect for travel too, allowing kids to enjoy the magic of tonies® at home or away.
For further information, images and samples, please contact our press office by emailing:
Melissa Kingston , melissa@fusecommunications.co.uk
Shoshana Kazab , shosh@fusecommunications.co.uk
T: 02075869494
Photo: https://mma.prnewswire.com/media/1907927/Snowman_on_Toniebox.jpg
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