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Nissan launches 553 hours of livestream showing the future of mobility
To build excitement towards the show, an unprecedented approach will be taken to unveil concept cars, using a 24-hour YouTube music livestream that will run over 23 days, totaling 553 hours. It will broadcast Nissans' vision of future mobility using EV concept cars with the backdrop of near-future Tokyo .
The livestreaming will feature Lo-Fi music from six up-and-coming artists active in Japan and overseas who created their tracks based on the theme "AI enhancing creativity possibilities". A new concept car will appear in this channel one by one each week until the show's press day on October 25 .
The name of each concept car in the series features the word to express the heightened excitement they aim to bring. Each concept is represented by a symbolic character and has custom-tailored features that add value to unique lifestyles and diverse aspirations. In the livestream, the symbolic character called Yuki, designed by anime artist Asuka Dokai , enjoys the on-board experience in one of the concept cars.
For more information on JMS2023, about the concept cars, the YouTube channel, artists and the symbolic character designer, click below.
MediaKit:
https://www.dropbox.com/sh/x2riwfrwfif7x2s/AADXxp3SIGCPS_nncVA8TFH8a?dl=0
YouTube URL: https://youtube.com/live/ed5eQNQFtxg
YouTube live streaming will be open from Oct. 2 , 17:00 to
Oct. 25 , 18:00 (JST).
Reveal dates:
1 – Oct. 3 . Nissan Hyper Urban
2 – Oct. 10 (to be announced)
3 – Oct. 17 (to be announced)
4 – Oct. 19 (to be announced)
Nissan Japan Mobility Show special website: https://www.nissan.co.jp/JMS/2023/EN
Nissan Global Newsroom: https://global.nissannews.com/en
Photo - https://mma.prnewswire.com/media/2235949/230929_JMSYTST_Thumbnail_large.jpg
View original content:https://www.prnewswire.co.uk/news-releases/nissan-launches-553-hours-of-livestream-showing-the-future-of-mobility-301944521.html