Arte e Cultura
All Eco Eyes This Week Have Been on the World's First 'Carbon Footprinting' Gallery Launched by the Carbon Trust
(Photo: http://www.newscom.com/cgi-bin/prnh/20120405/525055-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20120405/525055-b )
(Photo: http://www.newscom.com/cgi-bin/prnh/20120405/525055-c )
Using creative exhibits to explore the carbon stories behind every day products and household brands, the organisations participating in the gallery are working with the Carbon Trust to pioneer and shape the future of carbon reduction and carbon footprinting. Many have been certified by the Carbon Trust for having measured the carbon footprints of their product, service or organisation. Leading global brands involved in the event include: Manchester United, BT, Danone, Dyson, The Football Association, Formica Group, The Go-Ahead Group, Greener Planet, Loomis, SodaStream, Tarmac, Tesco, Walkers and Whitbread.
The exhibition held in London coincided with the launch of a new study from the Carbon Trust revealing the divide between Generation Y's attitude to carbon reduction in the East and West. The study, which questioned over 2,500 young people aged 18-25, across five continents in Brazil , China , South Africa , South Korea , UK and the USA , sought to understand whether tomorrow's consumers are concerned about climate change and whether they favoured brands that reduce their carbon emissions.
For more information about the global survey of young adults perceptions of carbon and climate change, visit the Carbon Trust's website for the full report: http://www.carbontrust.com/about-us/press/2012/04/climate-concern-rises-in-the-eas t