Sport
PEPSI MAX® TEAMS UP WITH EA SPORTS FC™ TO PROVIDE FANS WITH IN-GAME ULTIMATE TEAM™ REWARDS
With EA SPORTS FC™ 24 now available to purchase across the globe, the two entertainment powerhouses, Pepsi MAX and EA SPORTS FC™, are collectively on a mission to help fans get more from their gaming experience. Available in more than 20 markets around the world, the carbonated soft-drink brand will be releasing hundreds of millions of co-branded Pepsi MAX x EA SPORTS FC™ 24 cans and bottles, each emblazoned with a Pepsi MAX football talent; , , and newly-announced ambassador .
By purchasing a promotional Pepsi MAX can or bottle, fans will be able to redeem EA SPORTS FC™ 24 Ultimate Team™ in-game rewards, including one Ultimate Team™ 75+ rated untradeable gold item, enabling players to build formidable player line-ups within the new game. The cans and bottles also provide access to slick vanity rewards including Pepsi football kits, attractive stadium designs and TIFO's - all redeemable via gaming console* or PC.
To further celebrate the campaign, Pepsi MAX has launched an exciting new film starring Vini Jr across digital and social media to show fans why Pepsi MAX is the perfect partner to help sate the thirst of the new era of football fans. The spot shows the Brazilian baller taking shots against goal before the ball slams against a Pepsi vending machine, releasing several limited-edition Pepsi MAX x EA SPORTS FC™ 24 cans and Vini's subsequent EA SPORTS FC™ 24 rewards. The film effortlessly transitions to Vini's in-game avatar scoring a sensational goal in EA SPORTS FC™ 24 with the footage culminating with the winger celebrating the strike against a friend from the comfort of his own home - a scene many EA SPORTS FC™ 24 gamers can relate too!
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With a unique placement at the heart of sport and entertainment, and boasting a rich track record of working with the biggest stars and platforms in this space, this campaign is Pepsi MAX's latest activity under its global platform that aims to provide innovative, exhilarating moments for modern-day fans around the world.
Additional player integrations and activations will be revealed soon; fans can stay updated and join the conversation by following on and .
*PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One or PC via EA app, Steam or Epic. Offer is not available on Nintendo Switch™.
pepsicomediarelations@pepsico.com
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2023, EA posted GAAP net revenue of approximately $7.4 billion . Headquartered in Redwood City, California , EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news .
EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden , NFL, FIFA and F1 are the property of their respective owners and used with permission.
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