Information Technology
Tata Elxsi's Two Big Wins at iF DESIGN AWARD 2024
The competition was intense; over 11,000 entries were submitted from 72 countries. A jury of 132 independent design experts from all over the world handpicked the final winner.
solution, developed by Tata Elxsi and recipient of the User Experience Design award, offers synchronised real-time data and user controls, enabling a seamless, premium sports viewing experience. The solution addresses the saturated streaming market by targeting millennials and Gen Z across diverse regions. The new solution streamlines multiple products into one platform, fostering brand loyalty and user engagement through AI-powered immersive ads and innovative monetisation opportunities.
Tata Elxsi developed the ' , to bring authentic chai experiences to workplaces and academic institutions. Recently launched in the market, the 'Aha' machine is a one-of-a-kind, IoT-enabled device, catering to the Indian market, with up to 50 customisation options directly from users' phones. In a matter of less than 30 seconds, users can enjoy a freshly brewed cup of chai. Embracing sustainable design practices, Aha! stands out as a sustainability champion, crafting every cup with 100% natural ingredients and streamlining processes to reduce waste to less than 1%. This innovative solution was adjudged the winner in the .
Each year, the world's oldest independent design organisation, Hannover -based iF International Forum Design GmbH, organises the iF DESIGN AWARD, recognised as an arbiter of quality for excellent design since 1954. The award honors design achievements in all disciplines: product, packaging, communication and service design, architecture, and interior architecture as well as professional concept, user experience (UX), and user interface (UI).
Tata Elxsi is a fully integrated global design and technology consultancy, creating innovative products, services and experiences to build brands and help businesses grow. It has a multi-disciplinary team of over 13,000 design researchers, strategists, product, UX/UI designers, technologists, and engineers. Tata Elxsi helps clients globally to bring new ideas and award-winning products and services to market. For over 30 years, we have been helping brands differentiate and win.
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