Comunicati Stampa
Moda

Danish Design Icon in Greenland Arne Jacobsen The Egg ™ in Genuine Greenlandic Sealskin

To view the Multimedia News Release, please click:
Denmark, (informazione.it - comunicati stampa - moda)

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/60653-jacobsen-egg-chair-greenlandic-sealskin

The Egg ™ in Greenlandic sealskin

You know the chair and the architect who designed it. As a tribute to both, Arctic Import - who owns the lifestyle store Arctic Living in Nuuk - is getting a limited and numbered amount of the Egg ™ produced. Each chair is covered with its own unique genuine Greenlandic sealskin. On the interior seating surfaces, the customer can either choose Classic-leather or Elegance-leather.

Sales manager Martin Pedersen , Arctic Import, says, "We are marking the one-year anniversary of the lifestyle store Arctic Living in Nuuk in May 2013 - and we would like to celebrate this with an original Greenlandic idea - a designer chair in sealskin. Greenlandic sealskin is a unique and beautiful material, and I think it is a pity that sealskin is not applied to a greater extent than is the case. Ever since the opening of Arctic Living, it has been a great desire on our part to include the Greenlandic nature in our store in one way or another, and we have succeeded with this unique collaboration."

"It is a very special chair, " Martin Pedersen continues - "and since Arctic Living in Greenland is selling the famous Arne Jacobsen chairs produced by furniture manufacturer Fritz Hansen - it seemed natural asking them."

Arctic Import is proud of its cooperation with Fritz Hansen - "...And we have carried out a fantastic and professional development together regarding the sealskin padding - from idea to the production of the Egg ™ chair", Martin Pedersen elaborates.

Reinvented Design with Unique Natural Materials

With the chair, Arctic Import wants to promote genuine Greenlandic natural materials and challenge the traditional ways of designing with industrialised materials.

"This edition of the Egg™ is unique; each chair is numbered and has a unique sealskin cover - no two chairs are alike, which brings us back to the uniqueness and natural character of sealskin", Martin Pedersen emphasises. In the long run, Arctic Import hopes that the customers take the Greenlandic sealskin chair to heart so that a continuous production of the chairs can be initiated by Fritz Hansen . International export of the sealskin chairs from Greenland - for example to the EU, Japan , China , and the United States - is an obvious opportunity, according to Martin Pedersen .

The Greenlandic Hunters Deliver the Skins

The sealskins are provided by Great Greenland, which is the only company allowed to sell Greenlandic sealskin within the EU. Martin Pedersen says, "We have received outstanding help with the beautiful sealskins and the design process from Great Greenland." Great Greenland buys the skins directly from the Greenlandic hunters. Sealskin is already applied in Greenlandic accessories and unique fashion products such as bags, jackets and boots - designed by international designers. Great Greenland purchases sealskins which the hunters have to spare in their daily household.

Sustainable Sealing

The selling of sealskins entails the opportunity for Greenlandic hunters to maintain their original way of life. Greenlanders uphold the natural resources, and the hunting takes place in a sustainable way as it always has been taking place in Greenland - as recognised by among others Greenpeace and the World Wildlife Fund for Nature.

Arctic Living

Arctic Living is celebrating its one-year anniversary 10 -12 of May 2013 with a range of offers on designer products and furniture - and these offers are valid throughout May. Store manager Karina Holmstrøm Petersen, "We invite everyone to pay the Arctic Living store a visit and experience design and interior design - and, not least, to try the Egg ™ in genuine Greenlandic sealskin. Our anniversary catalog will be distributed in Nuuk during week 18. The catalog is filled with lots of good deals from the world of design."  

Arctic Living is owned by Arctic Import, a trading and service company, whose primary task is to function as a qualified long-term partner for private companies and public enterprises. The starting point is the needs of the customer, and the objective is to provide the customer simple, transparent and safe trade. Learn more at http://www.arcticimport.dk.

 

Adding value to the world's most difficult supply chains - http://www.arcticimport.dk

We deliver anywhere, anytime - personally and with care.

 

For more information - contact:

Martin Pedersen
sales manager
mobile +45-40216612
e-mail mp@arcticimport.dk

Karina Holmstrøm Petersen
shop manager
tel. +299-363692
e-mail khp@arcticimport.gl

Video: http://www.multivu.com/mnr/60653-jacobsen-egg-chair-greenlandic-sealskin

Ufficio Stampa
 PR Newswire (Leggi tutti i comunicati)
209 - 215 Blackfriars Road
LONDON United Kingdom
Allegati
Non disponibili