FOOTBALLER, FRAN KIRBY, LAUNCHES VISA WOMEN'S WORLD CUP CAMPAIGN, WITH $500K FOR SMALL BUSINESS 'SUPPORT SQUADS'
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Just over nine out of 10 (91%) women small business leaders surveyed in the UK say that their support network is key to achieving their professional goals, according to the study, with more than three quarters (78%) saying their business wouldn't be where it is today without one.
These networks play an incredibly important role, in life, in business and on the pitch, which is why Visa is championing the importance of having a strong, diverse support group while shining a spotlight on Team Visa footballers, small business owners and its own workforce.
England and Team Visa footballer Fran Kirby comments: "My own support network has been instrumental in my journey, celebrating my successes and picking me up during the tough times, such as my current injury. It's so rewarding to see the women's game going from strength to strength, and be that powerful platform for promoting gender equality and empowering women and girls to achieve their dreams. That's why I'm partnering with Visa to put 'support squads' at the heart of this celebration of women on the world stage."
Building a supportive squad
According to the research, trustworthiness (51%), honesty (42%) and positivity (40%) are the three top attributes women business leaders look for when building their 'support squad'. Diversity of thought was also found to be key, with more than three in four (78%) of women business leaders saying that they value different perspectives and viewpoints when it comes to achieving their professional goals.
Visa has teamed up with renowned business psychologist, Dr Lynda Shaw, who has provided the following advice for women to take when building their squads, and how they can make the most of them to achieve their professional goals:
As the world gears up for what's anticipated to be the biggest women's football tournament to date, Visa is inviting countries across the UK and Europe to join its celebration of support networks, focusing on the individuals behind-the-scenes that are helping women reach their full potential.
Supporting women at every stage
Visa's new Celebrating Squad Goals campaign underscores its commitment to elevating women while driving excellence, equality and inclusion across the whole economy. As part of this, Visa is putting small business owners centre-stage, highlighting the important role they play in powering our economies. Supporting this, Visa will use its sponsorship of the FIFA Women's World Cup™ Player of the Match Award to recognise women-owned small businesses. The winners will be announced live at the athlete trophy presentation across 64 matches awarded with $500,000 in total grant funding.
Visa was the first FIFA Women's Football partner and became the first standalone sponsor of UEFA Women's Football in 2018. Team Visa is proud to be supporting 37 professional female footballers globally, which includes those participating in the tournament, providing them with tools, resources and support. Visa also founded The Second Half, a career development programme, in collaboration with Karen Carney MBE and Kim Little MBE to help female professional players plan for a smooth career transition beyond the football pitch, in the UK and Spain.
Mandy Lamb, Managing Director, UK & Ireland, Visa comments: "When it comes to women's football, Visa has been in it for the long game, championing women every step of the way – during their playing career and in life afterwards. As our research shows, support networks are really the unsung heroes of the economy and for this reason, we're urging everyone to join us in putting the individuals that help them thrive in the spotlight.
"We at Visa are determined to grow the sport at all levels, driving acceptance, increasing visibility, and future-proofing the women's game, and by celebrating squad goals, we hope to elevate their success in business, sport and life."
For more information about Visa's sponsorship of FIFA Women's World Cup Australia & New Zealand 2023™and initiatives helping women to thrive, visit: https://www.visa.co.uk/about-visa/sponsorships-events/fifa-womens-world-cup.html
About Visa's sponsorship
Visa became the first ever UEFA sponsor dedicated to women's football in 2018, having supported the women's game for over 15 years. Its sponsorship of FIFA Women's World Cup Australia & New Zealand 2023™ is a platform to champion female players and the wider community of supporters to achieve their dreams. Our Team Visa football programme, beginning in 2018, provides female footballers with the tools, resources and support they need to thrive on and off the pitch. Visa is also sponsoring the Player of the Match Award at the FIFA Women's World CupTM which recognises and celebrates individual excellence throughout the tournament. The Second Half, a career development programme built by Visa in collaboration with former-England International, Karen Carney MBE and former-Scotland International Kim Little MBE, helps support female footballers in Europe, as they consider their careers beyond the football pitch.
About the research
Research commissioned by Visa and conducted by Censuswide with 4,028 women business leaders across Europe, including 1,002 in the UK, who either currently own a small or medium sized business or have a key role in decision-making at small or medium sized business, between 19thJune 2023 and 27thJune 2023. The data was collected using an online survey in the UK, Portugal, Germany, Italy and Spain.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.co.uk
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