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Accor accelerates in Japan with agreement to operate 23 properties
Accor recently announced a new strategic partnership with JHRA in Japan to renovate and rebrand the Daiwa Resorts portfolio into and hotels that will offer uniquely local experiences. The agreement will double Accor's current portfolio in Japan , adding 23 properties and over 6,000 rooms. Conversion of the hotels will occur throughout 2024, after which the properties will operate under the aforementioned Accor brands.
" said . "The recovery of Asia is fueling our ambitions as we seek to offer travelers a deeper and more diverse range of hospitality experiences across the region. Over the past decade, Accor has shifted from being asset-heavy to becoming an agile, asset-light company growing our hotel portfolio by 50% and tripling our brands. Now, with a resurgence of demand to serve as the wind beneath our wings, we will guide these brands to new heights, with more density, presence, and scale than ever before."
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Accor will also debut several new flagship properties in the region over the coming years, demonstrating the diversity of the Group's expanding network in Asia Pacific .
Historically, Thailand and Indonesia have been areas of strength for Accor and where the company will continue to push forward with new development opportunities. Vietnam , Philippines , and Japan are also markets of significance that Accor has identified for growth opportunities in the future.
Accor will continue to seek out large scale opportunities exploring more conversion opportunities thus efficiently adding value to existing hotels and giving brands a sizeable boost.
Independent hotel owners have long been attracted to Accor brands for conversion opportunities. The Group is renowned for its adaptability, ease of transition, and unmatched spectrum of brands, including , and the newest addition – . All of these brands are designed to be conversion friendly, offering owners of existing hotels a swift revenue boost with immediate access to the power and reach of Accor's sales, distribution and loyalty platforms, while also benefiting from the Group's environmental, social, and governance (ESG) capabilities.
Accor is a world leading hospitality group offering experiences across more than 110 countries in 5 400 properties, 10 000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with
Ennismore . Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in
the United States . For more information, please visit www. group.accor.com or follow us on Twitter , Facebook , LinkedIn, Instagram and TikTok .
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