Sport
HEINEKEN® ANNOUNCED AS TITLE RACE PARTNER FOR THE FORMULA 1 LAS VEGAS GRAND PRIX 2023
- The announcement comes the day before the Las Vegas Grand Prix's Launch Party, featuring exciting fan activations and events including a live car run on the Las Vegas Strip with drivers from Oracle Red Bull Racing and Mercedes-AMG Petronas F1 Teams
- Heineken® Silver, one of the most anticipated company innovations, will be coming to the US in early 2023
- Heineken® has promoted responsible drinking with the help of high-profile motorsport partnerships since entering F1® in 2016
AMSTERDAM , Nov. 4, 2022 /PRNewswire/ -- The world's most anticipated F1® race, next year's clash in Las Vegas , has today been officially announced as the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023. This event will be the first ever Saturday F1® race, taking place at night on an epic street circuit, on 18 November 2023 .
As a global partner of Formula 1®, Heineken® has a rich history in celebrating and amplifying some of the biggest global moments in the sport. This combination of F1®, Las Vegas and Heineken® is the perfect trinity for world class entertainment and exceptional fan experiences.
The announcement comes the day before the Las Vegas Grand Prix's launch party, featuring a public fan zone with activations such as the Pit Stop Challenge, Esports Simulators, car and trophy photo opportunities, and more, as well as a live car run on the Las Vegas Strip with drivers from Oracle Red Bull Racing and Mercedes-AMG Petronas F1 Teams - all in celebration of the countdown to the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023.
Since entering motorsport in 2016, Heineken® has been committed to real change around attitudes towards drink driving and re-launched their "When You Drive, Never Drink" campaign back in May. Heineken® has always advocated responsible consumption, with global motorsport partnerships now providing an effective platform to destigmatize responsible drinking. On top of this, Heineken® has committed to investing 10%+ of all media budget to supporting these programmes.
Photo - https://mma.prnewswire.com/media/1938199/LVGP_Heineken_Silver.jpg
View original content:https://www.prnewswire.co.uk/news-releases/heineken-announced-as-title-race-partner-for-the-formula-1-las-vegas-grand-prix-2023-301668834.html