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MARC O'POLO X Robbie & Ayda Williams: The Special 50th Anniversary Sweatshirt Edition is Launched
(Photo: http://mma.prnewswire.com/media/531045/Marc_O_Polo_Robbie_Williams.jpg )
(Photo: http://mma.prnewswire.com/media/531044/Marc_O_Polo_Robbie_Munich.jpg )
The launch took place in the MARC O'POLO flagship store on Theatinerstraße with selected press partners in attendance - and MARC O'POLO had a surprise in store in the form of an eclectic panel discussion featuring , , and German MTV legend . A Facebook livestream broadcasted all the action live from inside before the event culminated with and appearing for crowds of fans gathered in front of the store, unveiling shop windows specially decorated using design elements from their capsule collection.
The MARC O'POLO Iconic Capsule Collection designed in cooperation with is now available exclusively in MARC O'POLO stores and on http://www.marc-o-polo.com. »A confident man wears pink«, says , and he and his family had very clear ideas about precisely which shade of the colour should be used for the sweaters. And precisely this shade is the stand-out colour of the capsule collection. The pieces also carry 's signature embroidered on the sleeve, and was even able to convince her husband to feature the song titles and on the women's sweatshirts. The accompanying campaign was shot by star photographer .
Event: http://www.image.net/marcopolo_50thanniversary
Campaign & collection: http://company.marc-o-polo.com/downloads/MARC O'POLO 50 years.zip
Facebook livestream: http://www.facebook.com/marcopolo
Contact
Nina Hallwachs , Hofgartenstraße 1, D-83071 Stephanskirchen
Tel.: +49(0)8036-90-1321, NinaHallwachs@marc-o-polo.com