Cheung Kong Graduate School of Business Launches ESG Assessment Map to Aid Businesses in Incorporating ESG

It comes at a critical time when companies feel the urgency to incorporate ESG in their business strategy and the challenge to do so while achieving profitability as they become more active in global markets that increasingly emphasize the importance of sustainable and responsible business practices. The map is developed and used in Professor Zhu's practice-based 'Business for Good' Executive MBA course at CKGSB, where more than 2,800 Chinese business executives and entrepreneurs have learned to apply ESG in their businesses.

Professor Zhu emphasized the importance of this toolkit saying, "In today's interconnected world, ESG practices are no longer optional but essential for sustainable business growth. We selected international mainstream ESG standards on sustainable development, analysed their material, sorted and reorganized the data to design the ESG Assessment Map. Our goal is to empower companies, big or small, to seamlessly integrate ESG considerations into their core strategies and operations."

Key Features of the ESG Assessment Map:

The launch of this map aligns with the school's broader mission to foster social innovation.

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