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AliExpress to Showcase Creations of Global Designer Brands at Milan Fashion Week
The event, named "Starry Night", will feature a number of Italian fashion brands and a Chinese brand, Mishow.
The presence at the Milan Fashion Week reflects AliExpress' interest in the fashion industry, which sees as a category with great potential. Earlier this year, the platform opened registration to merchants and SMEs in four pilot countries outside of China : Italy , Spain , Turkey and Russia , allowing them to sell locally and cross border in eligible markets, where consumers are now able to enjoy a wider range of products and follow the latest fashion trends from iconic markets worldwide, including Italy .
AliExpress is now bringing new ideas and energy to one of world's top fashion weeks, and has launched an online competition campaign "Take Me to Milan " that has already seen thousands of AliExpress fans from different countries taking part. More than 50 of them will be chosen to attend the show in Milan and enjoy a unique experience. AliExpress will also connect the brands with consumers through its live streaming tool "buy while watching".
The exhibition will give visibility to a dozen AliExpress fashion sellers, including Mishow, with their latest designs, as well as feature a "magic mirror", an augmented-reality-powered digital screen offered by Alibaba that lets shoppers virtually try on clothes and cosmetics.
Wang Mingqiang, General Manager of AliExpress, said, " ."
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The show will take place at Salone Dei Tessuti the night of September 20 followed by an invite-only cocktail party, during which AliExpress will unveil its 2020 fashion trends report.
Launched in 2010, AliExpress (www.aliexpress.com) is a global retail marketplace that enables consumers from around the world to buy directly from manufacturers and distributors primarily in China and is dedicated to becoming a platform for worldwide merchants to sell locally and globally. AliExpress operates in multiple languages including English, Russian, Portuguese, Spanish, Italian and French.