Arte e Cultura
FIFA ANNOUNCES FIRST-OF-A-KIND COLLABORATION WITH EIGHT LEADING ARTISTS TO SHOWCASE "SPOTLIGHT: YOUR DREAMS" CAMPAIGN AHEAD OF FIFA WORLD CUP QATAR 2022™
FIFA, alongside these local creators and social media sensation Noah Beck , will call on the public to draw, paint or artistically express their dreams ahead of the FIFA World Cup 2022™ in Qatar . The campaign will symbolise the positive, unifying and inspiring power of the Trophy, build hype for the tournament, and drive conversation in and around the football world.
FIFA will curate a contest of the best content from fans worldwide, igniting a creative fire that will rally fans behind their country, inspire people to imagine a trophy of their own and encourage everyone to spotlight their dreams.
The selected artists will act as inspiration and engagement through art and story by driving sign-ups to the #FIFADreamContest in each country. The local creators are eight artistic talents from Argentina , Australia , Canada , Germany , Mexico , the United States and Qatar , namely:
Speaking about the news, , said: "We are delighted that these talented local artists have decided to be part of the 'Spotlight: Your Dreams' campaign during the FIFA World Cup™ Trophy Tour. As the greatest show on earth, the FIFA World Cup™ is an opportunity to involve everyone in football. These artists help people dream through art, culture and the beautiful game."
said: "I am super excited to be joined by these talented artists to take part in the biggest global fan art contest of its kind. Every FIFA World Cup™ is about people dreaming, then fulfilling their dreams, so we'd like as many people as possible to get involved in the #FIFADreamContest. Let's make the FIFA World Cup Qatar 2022™ the time for dreams to really come true and highlight what the beautiful game is all about."
"Spotlight: Your Dreams" is a truly global campaign that transcends mainstream culture by shining a light on artistic talent from all styles and levels of recognition, from all over the world. The campaign will culminate in a bracket-style competition called the #FIFADreamContest, where the public will vote for their favourite user-submitted piece of fan art from a collection curated by the creative collaborators. The winner of the competition will win a trip to the FIFA World Cup™ in the biggest global fan art contest of its kind.
Fans can enter the #FIFADreamContest by following these steps:
Starting on 10 November, the 16 most creative and passionate pieces of art selected by the judges will enter the knockout stage of the bracket-style competition, where fans from around the world can rally behind their favourite piece and get the opportunity to vote, with the winner being decided on 14 November.
As part of the "Spotlight: Your Dreams" campaign, FIFA is working together with leading creators around the world, including social media sensation Noah Beck , to build hype for the FIFA World Cup 2022™ in Qatar . Using the power of art and dreams, the global campaign will unify football fans and non-fans alike.
To find out more about the "Spotlight: Your Dreams" campaign and #FIFADreamContest, please visit FIFA.com/trophytour.
Photo - https://mma.prnewswire.com/media/1919536/FIFA_1.jpg
View original content:https://www.prnewswire.co.uk/news-releases/fifa-announces-first-of-a-kind-collaboration-with-eight-leading-artists-to-showcase-spotlight-your-dreams-campaign-ahead-of-fifa-world-cup-qatar-2022-301647443.html