SWAROVSKI ELEMENTS: Unleashing Creativity Through 12th International Talent Support

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The 2013 edition of the competition came to a close with a sparkling fashion show and awards ceremony. The most talented of the students were honored with awards in the established areas of ITS FASHION, ITS ACCESSORIES, and ITS JEWELRY.

And the winner is….

Winner of the SWAROVSKI ELEMENTS ITS Jewelry Award was Lili Colley. The SWAROVSKI ELEMENTS Jewelry Award carries a prize valued at € 10,000 as well as the offer of a six-month internship at the Swarovski Headquarters in Austria. The Awards evening was a successful conclusion to the design competition and was celebrated in the same spirit of sophistication and style reflected in the innovative designs.

Distinguished Jury

Amongst the esteemed jurors judging the SWAROVSKI ELEMENTS Jewelry Award were Ute Schumacher, Vice President Trend & Design Center Head Office SWAROVSKI ELEMENTS, together with French jewelry designer, Shourouk Rhaiem, Mawi whose award winning brand debuted at London Fashion Week 2003 and Livia Stoianova and Yassen Samouilov from the extravagant jewelry brand, On Aura Tout Vu.

Sparkling contribution to creativity

SWAROVSKI ELEMENTS also provided its precision-cut SWAROVSKI ELEMENTS for the jewelry contest finalists to use in their designs. The occasion also reflected SWAROVSKI ELEMENTS' established practice of collaboration with leading international fashion and design schools, underlining the company's commitment to pursuing excellence in creativity, innovation and nurturing the next generation of talent right across the design spectrum.

More information on the event can be found at: http://www.itsweb.org

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In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the Swarovski Crystal Business, still family-owned and run by 5th generation family members, has a global reach with more than 25,000 employees, a presence in over 120 countries and a turnover in 2012 of 2.38 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski's own brand lines of accessories, jewelry and home décor items are sold through more than 2,200 retail outlets worldwide. The Swarovski Crystal Society has close to 300,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski's universe of innovation and inspiration.

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