Information Technology
Admixer.HB+ Updates: Getting Ready for the Cookieless Era and UI Simplicity
Admixer recognizes the evolving landscape of digital advertising. The HB+ platform's focus on cookieless inventory monetization underscores the importance of adapting to privacy-centric solutions. By embracing first-party data strategies, publishers can ensure continued revenue generation and build more sustainable programmatic infrastructure that respects user privacy.
Admixer.HB+ has expanded its integrations of first-party cookie solutions. In addition to Lexicon ID, the platform now includes the Admixer ID module. These technologies complement each other. Lexicon ID relies on a predictive approach to determine if the user on the publisher's side falls within the ad campaign's target audience, using big data or accessible data signals. Admixer's solution, on the other hand, aims to connect the user with user-authorized data on the advertiser's side. Admixer plans to further expand the HB+ technology stack with more first-party solutions for sustainable monetization performance.
Admixer.HB+ has undergone a substantial UI transformation focused on enhancing usability for publishers, with a focus on simplicity, streamlined navigation, and a clutter-free design. The platform now incorporates more than 50 interface tips, serving as helpful guides for publishers to optimize ad monetization. Additionally, the newly introduced Notification Center will keep you updated with the most important real-time issues or updates. Moreover, the Admixer Help Center has significantly expanded, evolving into a comprehensive support resource.
In terms of reporting, Admixer.HB+ introduces a revamped report structure, presenting data in a table-like format for improved clarity in analyzing ad performance metrics like impressions, clicks, revenue, and fill rates. The dashboard now offers a more comprehensive overview of ad performance with real-time data feeds, providing publishers with up-to-the-minute insights.
The Payments page in Admixer.HB+ has been updated to streamline revenue management processes. It now offers a clear and organized overview of current revenue status, recent payments, and upcoming payouts.
Admixer.HB+ is a header bidding platform and a technical powerhouse designed to empower publishers with a suite of tools for precise control, enhanced efficiency, and heightened security in the ever-evolving landscape of online advertising.
Admixer is a global provider of comprehensive programmatic technology that empowers publishers, advertisers, and agencies to achieve their business objectives. By leveraging data-driven insights and advanced technology, Admixer helps its partners optimize their ad campaigns, reach their target audience, and drive measurable results. Admixer unites a set of AdTech products, including popular Admixer.DSP, Admixer.SSP, Admixer.DMP, Admixer.Network, and Admixer.HB+.
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