Barometer Promise - BNP Exane "Exclusivity & Desirability" 2015: The Wealthiest Chinese Women Rank Luxury Brands

To view the Multimedia News Release, please click:

http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/

"This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane's experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers inthe Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand's prestige, but also a matchless"savoir-faire" that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer's point of view," states Pr. Philippe Jourdan, Promise's CEO.

To read the BNP Exane - Promise Consulting research document and download a PDF version, click below:
http://bit.ly/1k7ayfv

To download the infographics: http://bit.ly/1WxigeB

Press relations - Wellcom Agency
Esthel Joubert-Gaillard - Sonia El Ouardi
[email protected] -  [email protected]
+33(0)1-46-34-60-60

     (Photo: http://photos.prnewswire.com/prnh/20160201/328016 )

Video: 
     http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/