Cashfloat Reveals Why Poor People in the UK Pay More for Everyday Purchases

Western Circle Ltd (WCL), a London -based lending company trading as Cashfloat conducted this research as a further effort to understand their poorest customers living in the UK. Some of the startling results showed how much poor people pay due to a lack of bank accounts, cars and washing machines. Cashfloat published the findings of their research on Sunday 18 December 2016 .

The poverty penalty caught the attention of Cashfloat's researchers as they strive to understand the struggles and issues that payday loan customers are dealing with on a day-to-day basis.

"We did this research because we really want to help people, so we looked at what their problems are," says Jeremy Lloyd , Director at Cashfloat.

"We were a bit horrified at what we discovered. We all know that living in poverty is difficult, but the idea that saving money is too expensive is shocking!"

The research includes two in-depth case studies. Additionally, Cashfloat's researchers conducted on-the-spot interviews in places that poor people frequent, such as the local launderettes and cash converters.

The team at Cashfloat are constantly striving to understand their customers better, so they can help UK citizens improve their financial situation in the long run.

Article and explainer video:

https://www.cashfloat.co.uk/blog/money-borrowing/poor-people-pay-more/

Infographic:

https://www.cashfloat.co.uk/infographics/poor-pay-more/

Cashfloat.co.uk is a trading style of Western Circle Limited; an FCA-fully authorised direct lender. The Cashfloat model is based on fundamentally good morals and the most advanced artificial intelligence technology designed to help and protect people taking payday loans online.

                          
Kelly Richard, +44(0)20-3757-1933 
kelly.richard@cashfloat.co.uk   
or 
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Ofer Valencio Akerman 
akerman@masterlevelseo.com

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