Total Economic Impact™ Study finds 401% ROI for Companies Using Trustpilot

The TEI study demonstrated how investing in Trustpilot helped organisations leverage reviews, build brand equity and trust, and spur customer acquisition at scale. Forrester interviewed representatives from organisations using Trustpilot and surveyed 221 respondents across the UK, US, Italy, and Germany. The findings were combined into a composite profile of a global, industry-agnostic organisation with $200 million in annual revenue. The three-year, risk-adjusted present value (PV) quantified benefits include:

One of the Trustpilot customers interviewed, Adam Lindsey VP -  Global Operations at Groupon, said "The biggest risk of not working with Trustpilot is you don't know what's happening and you can have some rather viral type of comments that aren't handled."

The study revealed additional qualitative benefits of partnering with Trustpilot, including:

"Our team has always believed that connecting brands and consumers and advocating for transparency in the reviews process can help build trust and deliver business growth" said Alicia Skubick, Chief Customer Officer at Trustpilot. "We're delighted that the Forrester study reinforces this and highlights both the qualitative and quantitative results our customers have experienced by including Trustpilot in their marketing, insight gathering, and customer acquisition efforts."

Trustpilot's TEI study follows the company's most recent earnings report, revealing that bookings growth is up 19% globally, with exceptional performance in the UK, where bookings growth is up 19% at constant currency. The company also saw a 16% year-over-year growth in revenue at constant currency in the UK. Globally, the company recently achieved over 300 million reviews, including 53 million in 2023 alone.  

Find out more on how Trustpilot drove growth for its customers at: https://uk.business.trustpilot.com/calculate-roi 

About Trustpilot

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews on the platform and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we're headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.

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