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The iconic Headingley Pavilion to be renamed the Seat Unique Pavilion in deal which sees further expansion of the premium ticketing category inside Headingley Stadium
Yorkshire CCC initially sought help from Seat Unique to attract new audiences into their hospitality facilities, tapping into the post-Covid demand for live events. Leveraging Seat Unique's innovative technology and customer reach, Yorkshire CCC has transformed its booking process, granting fans 24/7 online access to premium experiences and in turn .
A standout achievement of the partnership has been the successful launch of a brand-new within the stadium. By utilising the Seat Unique platform, Yorkshire CCC have been able to this exclusive category of seats, providing fans with a first-class experience and maximising the revenue it has been able to generate from their very best seats. In just their first season, Seat Unique's dynamic pricing software generated Yorkshire CCC which the club has been able to use to lower the price of entry level tickets, improving the facilities within the ground, and, most importantly, invest back into grass roots cricket.
Further highlights of the partnership include an purchasing premium tickets with .
Building on this momentum, The Seat Unique Pavilion, will showcase Headingley Stadium's superb hospitality facilities. Fans will have access to premium padded seats positioned behind the bowler's arm, providing an unparalleled view of the action. Additionally, a dedicated bar area will further elevate the premium experience, allowing fans to enjoy cricket from Headingley's very best seats.
With a renewed partnership extending until 2027, Seat Unique and Yorkshire CCC have demonstrated their shared commitment to unlocking premium experiences for fans. Seat Unique's marketplace, attracting over 300,000 fans monthly, will now grant more supporters than ever before the opportunity to enjoy world-class cricket experiences.
Having launched its marketplace just months before the first national lockdown, Seat Unique have witnessed first hand the post-Covid resurgence in demand for live experiences, in particular in the premium ticketing category.
Seat Unique has rapidly become the go-to, one-stop destination for access to the best seats in the house, with over 300,000 fans a month now browsing the Seat Unique platform searching for their next live event.
Seat Unique provides premium access to live events direct from source, meaning only rightsholders (clubs, venues, promoters, authorised sellers) have the permission to sell tickets on the platform. This means guaranteed access for all fans and a safe, secure buying environment in what is otherwise a fragmented, untrusted, offline market.
For rightsholders, Seat Unique is giving control of premium inventory and hospitality back to the people who own it, delivering brand new audiences to a section of stadia and venues typically reserved for corporates, and importantly, opening up new revenue streams through its innovative and proprietary dynamic pricing software.
To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email enquiries@seatunique.com and join the ever-growing community of partners benefiting from Seat Unique's innovative technology and services.
Media Contacts:
madeleine@seatunique.com
+44 (0)208 706 0164
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