Information Technology
Cambri raises another €8 million to scale its AI-powered insights platform used by major brands to predict product launch success
Traditional market research, consumer insights, and prediction models are outdated, static, and notoriously inaccurate, typically delivering just a 40% prediction accuracy. This means brands waste time and resources developing and launching products that consumers don't need. By contrast, Cambri's proprietary AI engine not only predicts the likelihood of a product's success but also provides actionable insights to help improve products before launch. Cambri's AI models are 2-3 times more accurate than traditional methods, enabling its customers to regularly achieve over 80% prediction accuracy for product launch success - contributing to Cambri's 146% year-over-year ARR growth.
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The legacy market research market is ripe for disruption. Cambri's unique data sets and AI model have transformed an outdated and inaccurate process into a superpower for household consumer brands. Enterprise skepticism about the true value of AI to their their day-to-day operations may be valid across many current use cases - but Cambri stands out as an exception delivering clear and actionable value."
Cambri is a Nordic-based technology company founded in 2018. Its team consists of dedicated academics, technologists, product developers, data scientists, innovators, and insights professionals. Cambri's mission is to help consumer brands avoid launching products that do not meet consumers' true needs.
With the help of Cambri, all brand and product teams can innovate in an iterative test-and-learn manner and be confident in bringing only purposeful and long-lasting brands, products, and services to market.
Octopus Ventures, part of Octopus Group, is one of the largest and most active venture capital investors in the UK and Europe . We're on a mission to invest in the people, ideas and industries that will change the world.
We back entrepreneurs ─ from the first cheque their business receives, right through to IPO. We manage £1.8bn and are investing in more than 200 businesses, focusing on the companies solving three of the world's biggest problems: those building a sustainable planet, empowering people, and revitalising healthcare.
We know what it takes to build a successful business. We support founders through our strong teams, sector expertise and deep networks, using our people and talent to help them build a better tomorrow.
S4S Ventures is a venture capital firm that invests in early-stage companies focused on transforming the Marketing and Advertising sector through digital innovation. The firm focuses on four principal areas: Martech, Adtech, Data Technology, and Creative Technology/AI. Its investment portfolio includes companies providing solutions for programmatic advertising, data warehousing, content development, and artificial intelligence. The team at S4S provides strategic guidance and operational support to their portfolio companies to ensure they have the resources they need to succeed. S4S Ventures believes in the power of technology to transform the marketing and advertising sector and is passionate about supporting startups that are driving innovation and change. www.s4sventures.com
Inkhouse for S4S Ventures
s4s-ventures@inkhouse.com
Dani Kamras , Co-Founder of Cambri
dani.kamras@cambri.io
+46 709 131 646
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