Turismo
Survey commissioned by IHG Hotels & Resorts reveals what consumers value when they travel
The research showed that 22% like to get changed for dinner to look their best, while 20% are comfortable enough slouching in their pajamas and hotel slippers.
92% of respondents felt they could be totally themselves when staying in a hotel, with 54% feeling they are always relaxed during their stay. But 14% worry that their kids may misbehave and cause disturbance to other guests.
"The region's tourism and hospitality industry offers tremendous opportunities, and it is known to welcome diverse guests travelling for business and leisure. The needs, desires and preferences of our hotel guests are constantly evolving, and therefore it is fundamental for us to deliver what they're looking for the most — a personalised, individualised experience."
Earlier this year, IHG introduced IHG One Rewards - the brand's new loyalty program - empowering members with more choice, value, and richer rewards than ever before. The reimagined loyalty program connects IHG One Rewards members to IHG Hotels & Resorts' growing portfolio of 6,000 hotels and 17 brands, including one of the largest Luxury & Lifestyle collections in the world.
To learn more about the IHG One Rewards programme and how to apply, visit ihg.com/one.
Editor's note:
Research was conducted online between and resulting in a panel of adults across . All research adheres to MRS Code of Conduct and guidelines.
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 17 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,800 in the development pipeline.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales . Approximately 325,000 people work across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.
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