Miu Miu and Coty Reveal Their New Fragrance Miu Miu Twist in a Unique Campaign, Starring Elle Fanning

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Through an alchemic process wherein familiar elements combine to create ecstatic sensations, the effect of is impossible to fully decode. Its resistance to easy interpretation is a hallmark of designer and creative mastermind Miuccia Prada. Working together to create the second hero formula for , Miuccia Prada and Perfumer Daniela Andrier follow the spirit of the girl - unpretentiously intellectual, she's be sed rather than bored - and inject it with a surprising new energy. Profound yet lighthearted, demure yet stimulating, radiates in mesmerizing iridescence. It starts with an assertive sparkle of Vert de Bergamot and Apple Blossom that gives way to a full base of Cedar Wood and an exclusive new Accord: The an invention of Daniela Andrier, layers in a woodiness reminiscent of burnt sugar cane cutting through crisp air, or a sical laugh in the midst of a stately affair.

The bottle is a ed take on the brand's signature matelassé material, rendered in high contrast. The design's new take on a classic vintage perfume flacon combines camp hallmarks of modern art and the flamboyant elegance of boudoir accessories, cinching them together with a gold -branded collar under the cap. An opulently studded glass base adds weight to sharpened edges and inflated proportions. The result is a timeless, outspoken glamour that is at once self-assured and self-effacing - in other words, quintessentially .

The campaign stars se Elle Fanning , fresh from her appearance as a model in the FW18 runway show. A short film by the artists collective CANADA follows a movie star's hectic routine through multiple roles, tracing her backstage to on-camera energy. Here, and in cinematic portraits photographed by Mert & Marcus, Elle assumes the starring role in a series of outrageous vignettes. As she shuttles through various studios and characters, she amuses herself with wordplay, turning each prop, costume, and set into something : . Taking the lead in so many fictions could be destabilizing, but even in the most extreme fantasy, Elle can locate her own distinct identity. Her antic search is a sequence of cosmic (and comic) plot that ring with the spirit of .

Contact: Domitille de Laguierce, Global Influencer Marketing Senior Manager, domitille_delaguierce@cotyinc.com

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