Mountain Dew® Green Label Gallery Exhibits Urban Art In Amsterdam

Logo - http://photos.prnewswire.com/prnh/20140730/131074

The Green Label Gallery exhibition begins with a stark white space and a gallery-quality printer -- the HP Designjet Z3200 Photo Printer -- as its canvas. Over the course of three days, the space will be transformed into vibrant, inspired artwork representing a badge of originality as the curated pieces are printed and hung in real time, alongside live art demonstrations by Chaotic Bastards.

said Kurt Frenier , Vice President, Global Brand Development, Beverages, PepsiCo.

Beginning August 4 and continuing through August 30 , 2014 artists from around Europe can submit their digital street artwork by posting on Instagram with #GreenLabelGallery. From art in digital form and photos of executed street art, to imaginative sketches of artwork-to-come from amateur and professional artists alike, selected pieces will be featured for exhibition at the contemporary Walls Art Gallery in Amsterdam , as well as on www.green-label.com/gallery for truly global art appreciation.

said Chaotic Bastards.

The exhibit will be open to the public as the Green Label Gallery is created Thursday, August 28 through Saturday, August 30 at Walls Art Gallery Amsterdam, with the complete exhibition viewable Sunday, August 31 .

For more information on Green Label Gallery and to view the gallery of submissions, visit www.green-label.com/gallery.

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

Represented by Pup Creative Agency, Chaotic Bastards is a collective of four friends. Their style brings together a mixture of realism, Japanese manga, urbanism, comics and fantasy. Always in a playful and impulsive manner, they draw on everything that comes to mind in the process of creating. They work both on paper and digital, but also have a passion for walls, shoes, t-shirts, bicycles and everything that has a surface to draw on.