BAT'S GLOBAL PARTNERS, TOMORROWLAND AND THE McLAREN FORMULA 1 TEAM, UNITE TO BRING THE WORLDS OF MUSIC AND MOTORSPORT TOGETHER
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In honour of this monumental occasion, the partners have a jam-packed agenda featuring world firsts and exclusive giveaways.
EXCLUSIVE TOMORROWAND X McLAREN PLAYLIST
Sharing a love for music and innovation, for the first time ever, Tomorrowland have created a dedicated McLaren playlist inspired by the team and drivers' favourite tracks. Available to download via Tomorrowland.com, the United in Belgium playlist brings together the worlds of engine roars and cheering crowds to get fans revved up for race weekend.
LIVESTREAMING THE ACTION
New to this year, music and motorsport fans will no longer have to choose between the two events, as both partners will stream the live action of the other in each of their respective territories. Festival goers will never miss a lap, as Tomorrowland will livestream the Grand Prix in the media village at the festival; and McLaren fans can enjoy the electronic beats of Tomorrowland in their hospitality suite across the weekend via QR codes which link to Tomorrowland's YouTube.
Luca Angiolillo, Global Head of Partnerships at BAT, comments: "After a memorable 2021 and 2022, this year we've assigned the rights of our prime branding spot to Tomorrowland for its home race. Our two biggest partners joining forces for a milestone weekend is a proud moment for us, as they continue to collectively champion creativity and innovation and deliver new experiences across music and motorsport."
Tomorrowland has also given one lucky competition winner, and a friend, the ultimate prize of attending the summer festival [July 25th-28th], as well as the Belgium GP [July 28th].
The weekend lineup is fuelled with action:
To never miss a moment head over to the Instagram pages of McLaren F1 Team and Tomorrowland.
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BAT is a leading, multi-category consumer goods business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. This commitment is demonstrated by our ambition to generate 50% of our revenue from non-combustible products by 2035.
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BAT aims to have 50 million consumers of its non-combustible products by 2030 and to generate £5 billion of New Categories revenue by 2025. BAT has a range of Sustainability targets, including a 50% reduction in Scope 1 and 2 GHG emissions and a 50% reduction in Scope 3 GHG emissions by 2030 (vs 2020 baseline), and 100% of packaging to be reusable, recyclable or compostable by 2025.
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The company's Strategic Portfolio is made up of its global cigarette brands and a growing range of nicotine and smokeless tobacco products. These include our Vapour brand Vuse; our Heated Product brand glo; and Velo our Modern Oral (nicotine pouch) brand. These New Category products have delivered more than £3 billion in annual revenue since their introduction a decade ago.
We currently have 24 million consumers of non-combustible products, the revenue from which accounted for 16.5% of Group revenue in 2023.
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