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BAT'S GLOBAL PARTNERS, TOMORROWLAND AND THE McLAREN FORMULA 1 TEAM, UNITE TO BRING THE WORLDS OF MUSIC AND MOTORSPORT TOGETHER

In honour of this monumental occasion, the partners have a jam-packed agenda featuring world firsts and exclusive giveaways. In honour of this monumental occasion, the partners have a jam-packed agenda featuring world firsts and exclusive giveaways. EXCLUSIVE TOMORROWAND X McLAREN PLAYLIST Sharing a love for music and innovation, for the first time ever, Tomorrowland have created a dedicated McLaren playlist inspired by the team and drivers' favourite tracks. Available to download...
LONDON, (informazione.it - comunicati stampa - sport)

In honour of this monumental occasion, the partners have a jam-packed agenda featuring world firsts and exclusive giveaways.

Sharing a love for music and innovation, for the first time ever, Tomorrowland have created a dedicated McLaren playlist inspired by the team and drivers' favourite tracks. Available to download via Tomorrowland.com, the playlist brings together the worlds of engine roars and cheering crowds to get fans revved up for race weekend.

New to this year, music and motorsport fans will no longer have to choose between the two events, as both partners will stream the live action of the other in each of their respective territories. Festival goers will never miss a lap, as Tomorrowland will livestream the Grand Prix in the media village at the festival; and McLaren fans can enjoy the electronic beats of Tomorrowland in their hospitality suite across the weekend via QR codes which link to Tomorrowland's YouTube.

 

Tomorrowland has also given one lucky competition winner, and a friend, the ultimate prize of attending the summer festival [ July 25 -28 ], as well as the Belgium GP [ July 28 ].

The weekend lineup is fuelled with action:

To never miss a moment head over to the Instagram pages of McLaren F1 Team  and Tomorrowland .

BAT is a leading, multi-category consumer goods business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. This commitment is demonstrated by our ambition to generate 50% of our revenue from non-combustible products by 2035.

The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. To help Build a Smokeless World, BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated alternatives.

BAT aims to have 50 million consumers of its non-combustible products by 2030 and to generate £5 billion of New Categories revenue by 2025. BAT has a range of Sustainability targets, including a 50% reduction in Scope 1 and 2 GHG emissions and a 50% reduction in Scope 3 GHG emissions by 2030 (vs 2020 baseline), and 100% of packaging to be reusable, recyclable or compostable by 2025.

BAT employs over 46,000 people and, in 2023, the BAT Group generated revenue of £27.28 billion, with an adjusted profit from operations of £12.46 billion.

The company's Strategic Portfolio is made up of its global cigarette brands and a growing range of nicotine and smokeless tobacco products. These include our Vapour brand Vuse; our Heated Product brand glo; and Velo our Modern Oral (nicotine pouch) brand. These New Category products have delivered more than £3 billion in annual revenue since their introduction a decade ago.

We currently have 24 million consumers of non-combustible products, the revenue from which accounted for 16.5% of Group revenue in 2023.

 

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