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ROCKSTAR ENERGY® PRESS PLAY ON 2024 WITH BOLD NEW VISUAL IDENTITY
Injected with a boost of energy, the new visual identity, designed in-house by PepsiCo Design + Innovation, aims for greater accessibility and inclusivity by differentiating from traditional energy drink norms. Rockstar seeks to resonate with a broader audience of energy drink consumers by adopting a new flavour-forward look and feel. Departing from the previous design, the new look maintains the iconic star logo while introducing simplicity and a universal appeal, catering to a broader, more modern audience of energy drink enthusiasts across the portfolio.
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The revamped look and feel signify Rockstar's first visual refresh in over four years. Since its acquisition by PepsiCo in 2020, the brand has transitioned and progressed into a lively, vibrant, and refreshing aesthetic. This evolution mirrors Rockstar Energy's progressive approach to continuously evolve the brand to appeal to more diverse and modern energy drink fans.
Rockstar Energy's new visual identity debuts in the UK, Poland and Germany this January 2024 , with subsequent launches throughout the year. The fresh look will extend across all international Rockstar Energy flavours in multi-touchpoint campaigns, and anywhere else you find Rockstar from January 2024 onwards.
pepsicomediarelations@pepsico.com
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