Information Technology
DPG Media partners with castLabs to enable OMID-certified client-side measurement with PRESTOads using AWS Elemental MediaTailor
castLabs and DPG Media, using AWS Elemental MediaTailor, collectively address a pressing industry challenge: the need for transparent and reliable ad measurement. By enabling OMID-certified measurement, this partnership empowers DPG and their demand-side partners with increased transparency and trust.
OMID certification by the IAB Tech Lab ensures that PRESTOads can deliver reliable ad measurement across multiple environments, including mobile apps and web browsers.
Key benefits include:
" " said Maarten Schoonvliet, Project Manager Digital Sales Development at DPG Media. " "
" " said Michael Stattmann , co-founder of castLabs. " "
This partnership marks a significant advancement in client-side ad measurement. To learn more about how this solution is shaping the future of video advertising, visit
castLabs.com .
DPG Media is one of the largest media companies in Belgium , the Netherlands , and Denmark , offering a wide range of multimedia content to millions of readers, viewers, and listeners. DPG Media delivers premium entertainment and advertising solutions to its audiences, striving to lead in innovation and quality in digital media.
castLabs is a leading pioneer of software and cloud services for digital video markets worldwide to easily enable premium content streaming. Their range of applications and services are designed to help businesses deliver high-quality video experiences through protected content playback over a large selection of devices and platforms. castLabs solutions include DRMtoday multi-DRM and CAS licensing, feature-rich PRESTOplay cross-platform players, Video Toolkit cloud encoding, single-frame forensic watermarking , Widevine device and app certification , secure WebRTC end-to-end delivery, as well as expert technical consulting. Learn more at castlabs.com .
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