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Treasure Play Unveils AI-Powered Incentive Platform to Supercharge Growth, Monetization, and Insights for App Developers
As UA costs continue to skyrocket and privacy regulations reshape the rules of the game, Treasure Play is stepping in to transform the way developers engage with players. The platform's AI-driven incentives, combined with personalized quests, offer a smart, efficient, and engaging way for players to discover new apps while earning rewards. Developers gain a new, intelligent tool to increase app installs, engagement, and monetization – all while fostering a positive end user experience.
" " says Alex Arias , CEO and Co-founder of Treasure Play. " "
Treasure Play is the brainchild of a team of serial entrepreneurs and gaming veterans with deep expertise in data, AI, game design and building scalable architecture. Alex Arias , CEO, previously founded Omniata, a VC-backed gaming data platform acquired by King in 2017. His 15+ years of experience include leadership roles at King, EA, and Microsoft, driving innovation across platforms in Europe and the U.S. Andreas Risberg , COO and CPO, has helped scale startups and been through several stages of scale ups, acquisitions and IPOs, as well as driving growth of and on the product side. Bertrand Lamarque , CTO, brings his expertise in building scalable architecture from growing and leading exceptional tech teams at Playfish and EA.
The team began their common journey as Trailblazer Games, exploring the potential of Web3 technology in the gaming space. Drawing from this experience, the team learned invaluable lessons about the power of incentives in gaming – insights that have directly shaped Treasure Play's AI-powered platform. The transition from Trailblazer Games to Treasure Play signifies a broader vision of transforming user acquisition and monetization across all platforms, using AI-powered smart quests and cutting-edge analytics.
Treasure Play's AI-powered platform offers developers a three-pronged approach to app success: , , and .
Treasure Play offers developers a fast setup, requiring no additional SDK for user acquisition and analytics if they already use a Mobile Measurement Partner (MMP) or Firebase for event tracking. The platform's AI takes care of campaign creation and analysis, allowing developers to focus on business-level decisions while providing programmatic access to automate performance-based bidding and quest optimization.
Treasure Play is initially aimed at mobile game developers, offering them a tool to easily grow and monetize their user base. As the platform evolves, the team plans to expand to all app developers and publishers and ultimately cover all games and apps across platforms.
Treasure Play has already demonstrated impressive conversion rates during its soft launch with select alpha partners. Backed by renowned investors, including Play Ventures and Makers Fund who led its 8.2M USD seed stage funding in 2022, the platform is positioned for rapid growth and adoption.
" ," says Arias. " "
Francisco Reinhard
Growth Manager, Treasure Play
Phone: +49 1575 1502484
francisco@treasureplay.com or
pr@treasureplay.com
View original content: https://www.prnewswire.co.uk/news-releases/treasure-play-unveils-ai-powered-incentive-platform-to-supercharge-growth-monetization-and-insights-for-app-developers-302258946.html