Spettacolo
LET'S DANCE: 69% OF PARTY PEOPLE REVEAL DANCING CAN TURN A BAD DAY INTO A GOOD DAY, REPORTS DESPERADOS
It marks the launch of - an updated iteration of the dance-powered app, now turning dance steps into major rewards and epic experiences.
With new functionality, partygoers can now open the app and dance to unlock rewards including VIP access, festival tickets and more. They can also choose to raise cash for charities that champion inclusivity - & For every 100 steps, Desperados will donate €1 to these charities in a bid to make dancefloors safer and more accessible.
Dancing is clearly more than just a sport - of respondents said it makes them feel free and another confirmed it helps them feel connected to those around them, establishing a sense of community. Through the new and improved app features, Desperados is helping this community come together, enabling them to dance whenever and wherever. Desperados will also be creating, and sponsoring events designed to help people unwind and connect with others.
Top dancefloor fillers revealed as:
Dance just 500 steps from anywhere to unlock the full playlist in the app.
Top dancefloor destinations are:
The updated platform follows Desperados' initiative a campaign that saw partygoers tune into a series of innovative parties to dance and raise cash for charity, which saw €165,000 donated to Stonewall and Women in Music last year.
.
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business.
HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 90,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries.
Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.
Born out of wild experimentation twenty years ago, Desperados dared to brew the world's first Latin Spirit Flavoured Beer. Ever since, we've been rewriting the rules and igniting the party spirit through wild experimentation around the world.
Photo - https://mma.prnewswire.com/media/2165893/DesperadosDanceClub.jpg
View original content:https://www.prnewswire.co.uk/news-releases/lets-dance-69-of-party-people-reveal-dancing-can-turn-a-bad-day-into-a-good-day-reports-desperados-301889690.html