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Sniph Launches at Harvey Nichols Knightsbridge
(Photo: https://mma.prnewswire.com/media/714449/Sniph_Harvey_Nichols.jpg )
There is potential in fragrance. By year 2022, the global fragrance industry is estimated a worth of $70 billion , propelled by the growth in artisan and niche fragrances (+14% in 2018). Challenging the traditional fragrance industry, Sniph, primarily an online service, makes it possible and affordable, to discover up to 12 carefully selected scents per year from exclusive perfume houses in a convenient 8 ml size.
"We're thrilled to be able to bring the Sniph experience in-store at Harvey Nichols and get closer to our members and shoppers," says Lisa Kjellqvist , Co- founder and CEO at Sniph. "The whole process of discovering and buying new perfumes can be quite time-consuming, difficult and expensive. We want to remove these barriers and show people how fun and accessible it can really be."
Sniph launched online in 2016, their store launch in Harvey Nichols' flagship store is their very first. Harvey Nichols shoppers who want to try the Sniph service can either buy a fragrance box right away (£14) or sign up for a subscription in-store and have unique perfumes, sent home on a monthly basis-for three, six or twelve months. Each perfume comes in an 8 ml pocket-sized bottle that fits in a reusable smart case.
Sniph will be located on the beauty floor of Harvey Nichols in
London 3 July - 3 October 2018 . Subscriptions as well as full-sized bottles can also be purchased online at sniph.co.uk.
About Sniph
About Harvey Nichols Group
Images For images of the launch click here: https://sniph.co.uk/pages/press-harvey-nichols
Contact:
Nia Thomas
nia@niapr.com