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Toyota and teamLab Join Forces to Create "Mobilmo", a New App to Empower Children to Experience the Craft of Making Things
*The app is not available in certain countries and regions
TOYOTA CITY, Japan , July 14, 2017 /PRNewswire/ -- Toyota Motor Corporation today announced the global launch of Mobilmo, a mobile app that empowers children to exercise creativity through the craft of making things. Toyota and teamLab (https://www.teamlab.art/) partnered to create an app in which children are able to experience infinite joy from engaging in the following three key elements: "Move" (moving things), "Build" (freely creating things), and "More" (making more friends). These key elements are the basis for the name "Mobilmo." This app will allow children from all over the world to connect with their dreams and help them find joy in the craft of future manufacturing.
1. What is Mobilmo?
Mobilmo is an app available for download on smartphones and tablets that allows children around the world to create their own Mobilmo (3D contraptions) to explore the virtual planet of Cosmobi.
2. What makes Mobilmo fun?
3. How to play Mobilmo
Ranking
Interacting with other users gets you "experience points" and allows you to level up your rank.
Once you are able to master the Action Parts Creation Mode, your Mobilmo can move even more freely.
4. The Birth of Mobilmo
In 2004, Toyota launched the "Toyota Dream Car Art Contest" with the goal of enabling children to experience the joy of expressing themselves by drawing their dream cars. Since the debut of the contest, Toyota has received more than 4.6 million submissions from children from over 100 countries and regions.
In addition, Toyota would like to reach out to children (or "digital natives") who have been exposed to the internet and digital environment from a young age and provide them with an opportunity to exercise creativity. This has led to the development of a revolutionary app that will put children on the path of discovery and opportunity to navigate in a digital world and enjoy a completely new way of communicating.
teamLab is an art collective founded in 2001 that brings together professionals, referring to themselves as "ultratechnologists" from various fields of practice in digital society, including artists, programmers, engineers, CG animators, mathematicians, architects, web and print graphic designers, and editors. The collective plans and operates teamLab Island, a futuristic amusement park where children can learn and play.
HP: https://www.teamlab.art/
"In the tech industry, it's common practice for people from all around the world to build upon each other's work. Society can best make progress through the continuous process of improvement. Like in the software industry, we believe this approach will be used in the manufacturing of physical products, including cars, in the future. Toyota and teamLab have developed Mobilmo to pioneer this approach and to equip children with the knowhow to pursue the craft of future manufacturing."
Feel free to watch interviews of those involved in the development of the app, including the voices of children, and cutaway scenes from a Mobilmo workshop conducted by Life is Tech! (an organization that teaches programming to middle and high school students and also runs an IT camp/school) (https://lifeistech.co.jp/en/).
1. Play Movie: https://www.youtube.com/watch?v=KfX4p1tNrM0
Click the link to watch Mobilmo gameplay.
2. Promotion Movie: https://www.youtube.com/watch?v=D6Lradracdg
Click the link to watch a Mobilmo promo clip demonstrating key in-app features.
3. Documentary Movie: https://www.youtube.com/watch?v=FX0TzgRy3_U
Click the link to watch the Mobilmo documentary.
Title: Mobilmo
Date of distribution: July 14, 2017
Cost: Free of charge
iOS: https://itunes.apple.com/jp/app/id1246694257?mt=8
Android: Coming soon
Official site: http://www.toyota-global.com/events/mobilmo/
< For inquiries regarding this project >
Direct Communications Dept., Marketing Div., Toyota Motor Corporation
izmobilmo@mail.toyota.co.jp
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