Cibi e Bevande
Atlante Set to Showcase New Own Brand at the International Food and Drink Event, March 2024
Launching Vitto with pasta and pasta sauces, a wider range of products including pantry staples like olive oil and breadsticks is already in the works and Atlante is delighted to be telling the world about it.
" Natasha Linhart , Founder and CEO of Atlante, expressed excitement about the event and launch: 'We are thrilled to be showcasing the wide range of capabilities of Atlante as a partner for success in the FMCG sphere, including our own brand offering, with the exciting announcement of Vitto. Vitto is not just about food, it's about sharing the joy, passion, and authenticity of Italian cuisine with our customers.'"
" Phil Durham , UK Business Unit Director, shared his pride for this milestone event: 'It will be great to meet with new and familiar faces at the IFE, showcasing what Atlante does best from our UK base, and discussing the new opportunity that Vitto represents for us and the UK market.'
Atlante is a unique global food sourcing platform, with a team of over 100 specialists working cross functionally in sales, buying, category management, product technology, product development, marketing, supply chain and data analysis. Based in Bologna, nestled in the heart of the Italian food valley, Atlante works on briefs across the entire process from concept to shelf, and specialises in private label, tertiary brands and in global distribution of well-known brands.
You can find the Atlante UK team at at the IFE.
Vitto's mission is to bring delicious, authentic Italian food to UK kitchen cupboards, inspiring and equipping the UK to cook and eat like the Italians. Vitto combines traditional Italian values, with innovative products that are produced to suit modern lifestyles and schedules.
Vitto products will be available to view online at https://vittofood.co.uk/ and through select retailers across the UK starting from April. There will be more products announced and available before the end of 2024.
www.atlanteuk.co.uk
https://x.com/atlantesrl
https://www.linkedin.com/company/atlante-srl
Photo - https://mma.prnewswire.com/media/2360061/Atlante_UK_1.jpg
Photo - https://mma.prnewswire.com/media/2360060/Atlante_UK_2.jpg
Logo - https://mma.prnewswire.com/media/2360059/Vitto_Logo.jpg
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