Information Technology
e& unveils new global brand positioning inviting the world to "Go for More"
, articulated e&'s brand positioning and said: "
Connecting with global audiences across different cultures and interests is a line-up of internationally acclaimed personalities, including Jason Statham , Shah Rukh Khan, Lewis Hamilton , Megan Fox , Amina Khalil and Ismail Mattar . This culturally rich lineup represents the universality of e&'s message and brand reach across borders. Each celebrity resonates with a specific campaign segment and distinct audience demographics, creating natural virality across diverse cultures.
e&'s diverse portfolio today spans connectivity, digital services, entertainment, fintech, and enterprise solutions. With its extensive range of services and capabilities, customers discover more ways to connect and be entertained, enabled by its state-of-the-art connectivity solutions to vibrant entertainment options, financial tools, and innovative mobility solutions, all crafted to simplify life and elevate experiences.
'Go For More' provides a closer look at the rich ecosystem that defines e&, introducing a dynamic range of brands under the e& umbrella, each uniquely positioned to enrich people's lives, enable businesses and empower the communities it serves.
Delivering an extensive portfolio of services to 38 countries in the Middle East , Asia , Africa , and Central and Eastern Europe , e& brings together emerging brands such as , , and focusing on digital-first solutions tailored to digitally savvy audiences seeking flexibility and control in their communication experiences. Through platforms like 's , , and —an innovative AI-powered social gaming service—e& offers more entertainment with various immersive viewing and gaming experiences, meeting diverse preferences across its footprint.
Understanding the growing need for more mobility with eco-friendly and convenient urban transportation, e& caters to the modern needs of mobile customers, redefining how they move around urban spaces. Solutions like and provide accessible, sustainable, and convenient options for commuting.
e& combines innovation with more convenience through services that simplify and improve daily life.
, , , and provide people with seamless solutions for shopping, financial transactions, loyalty rewards, and personal finance.
Through a robust portfolio that includes , , , and , e& continues to deliver more business solutions with advanced services in cybersecurity, cloud computing, digital payments, and AI-driven decision-making, empowering businesses to thrive in the digital economy.
Together, these brands form a powerful ecosystem that is the backbone of e&'s commitment to continuous innovation, empowering customers to do and achieve more in every aspect of life. Through the new positioning of 'Go for More', e& demonstrates how this ecosystem adds value while also creating a journey of endless possibilities for everyone it reaches.
Since its beginnings as the Emirates' first telecommunications provider in 1976, e& has continuously evolved and consistently prioritised innovation and advancement. The "Go for More" brand positioning captures this legacy of growth that fueled e& transformation into a global technology group, reinforcing the group's dedication to delivering future-forward solutions that empower customers and enterprises worldwide.
The new campaign rolled out on Friday, 1 November and includes outdoor, digital, and social elements.
Contact: Nancy Sudheer (Senior Manager at e& nsudheer@eand.com )
Video - https://youtube.com/watch?v=DnrBh7PsQLc
View original content: https://www.prnewswire.co.uk/news-releases/e-unveils-new-global-brand-positioning-inviting-the-world-to-go-for-more-302294809.html