"Six Weeks to Fall in Love" - blu Introduces a New e-Vaping Campaign

A new initiative from blu, the trusted consumer choice in the e-vaping industry, entitled "Six Weeks to Fall in Love," is offering adult smokers and vapers a once-in-a-lifetime chance to try blu. The money saving offer aims to increase awareness and trial amongst those looking for alternatives to smoking.

     (Photo: http://photos.prnewswire.com/prnh/20161026/432795 )

     (Photo: http://photos.prnewswire.com/prnh/20161026/432796 )

     (Photo: http://photos.prnewswire.com/prnh/20161026/432797 )

blu offers adult smokers and vapers the opportunity to receive blu products directly to their homes each week over a six-week period upon signing up. Smokers can sign up online at https://www.blu.com/en/GB/love or at one of two locations at Westfield London - one of the UK's biggest shopping malls.

This year "Stoptober", the UK's national stop smoking campaign which helps smokers to quit smoking, included electronic cigarettes under the title "Choose your way to quit". "We know adult consumersare looking for alternative products.Electronic vaping is a true juggernaut globally, with demand for new smoking alternatives growing exponentially in recent years," John Wardley, CMO for blu. "The'Six Weeks to Fall in Love'offerembraces thismovementby introducing a uniquetrialandawarenessinitiativedesigned to establish along-term relationship between blu and adult smokers orvapers."

The initiative will continue into November where people can self-enrol online until November 27, 2016 or receive a personal consultation with product experts at Westfield London until November 13, 2016. For more information on the "Six Weeks to Fall in Love" offer, please visit: https://www.blu.com/en/GB/love.

Further details on blu and its extensive range of products can be found at http://www.blu.com/en/GB (U.K.)

About blu  

blu™ is a pioneer in the electronic vaping market. Launched in 2009 with an unwavering pursuit of consumer satisfaction and a vision to be the best, blu does more than just offer premium electronic vaping products; it works diligently to truly satisfy its customers, designing products with the adult consumer in mind. blu is available online and at retailers in the world's four largest e-vapor markets - USA, UK, Italy & France, and comes in a variety of flavours which can be enjoyed in rechargeable kits or as convenient disposables. blu UK was recently voted TNS Product of the Year 2015 in the E-cigarette & E-liquid Category. The blu brand is owned by the Fontem Ventures family of companies with headquarters in Amsterdam and Charlotte. To join the blu journey and experience the blu brand of satisfaction, visit http://www.blu.com.