Semir E-commerce Partners with Alibaba Retail Marketplace AliExpress to Enter Global Clothing Market

The entry into overseas markets is the first step in Semir Group's execution of its long-term strategy and roadmap. While operating its business over the last few years, every step in the planning process has fully taken into account the eventuality of entering international markets. The ongoing collection of data combined with the accumulation of experience has paved the way for the brand to join the global arena.

As a key platform for Semir Group's online development strategies, Semir E-commerce's retail sales exceeded 7.6 billion yuan (approx. US$1.1 billion) in 2018, reflecting the wide recognition of the brand by an ever growing customer base in China. The recognition and the rapid development of Semir's e-commerce laid a strong foundation for the firm's move beyond the borders of the home market. Semir E-commerce general manager Shao Feichun, in the role as signing representative for the firm, expressed confidence and high hopes for the partnership with AliExpress and said, "As China's largest B2C e-commerce platform for exports, AliExpress has established a close relationship with Semir and expects to further expand its brand influence in global markets via its market positioning in Europe, the US, the Middle East and other markets." He expressed the belief that in the Internet Plus era, Semir Group's brand will become accessible to global shoppers through e-commerce platforms such as AliExpress.

For more information: https://sale.aliexpress.com/__pc/brands_semir.htm?spm=2114.11010108.01003.4.650c649bFU1JeJ&gps-id=5209001&scm=1007.15875.101669.0&scm_id=1007.15875.101669.0&scm-url=1007.15875.101669.0&pvid=f8940ba3-fde4-473b-8d95-fd2828dea45f

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