Sport
GATORADE AND MANCHESTER CITY PLAYERS UNVEIL #THENOD AS AN UNSPOKEN SUPERPOWER IN FOOTBALL
According to Manchester City Sport Psychologist, David Young , non-verbal cues (NVCs) are an effective way for professional footballers tosporti communicate strategically on the pitch. Scanning the field, raising an arm, and pointing a finger are well-known forms of tactical non-verbal communication in sports. However, today, Gatorade reveals that the real secret superpower for footballers on the pitch is the simple nod of the head. Watch Rodri, Gündoğan, and Dias discuss the significance of this often-overlooked tactic on the pitch in Gatorade's latest film HERE .
Committed to fuelling players' success from the sidelines, Gatorade conducted in-depth analysis of Manchester City's use of the nod, revealing a clear link between team success and the frequency of non-verbal gestures on the pitch. By driving both mental and physical performance, Gatorade enables the confidence behind these critical gestures, helping players achieve peak performance on the pitch.
Examining the total usage, context, and patterns of NVCs during Manchester City's 2023/2024 UEFA Champions League matches, the research revealed:
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As part of its multi-year partnership, Gatorade has issued a rallying cry to the sporting and gaming communities to celebrate this often-overlooked gesture and showcase how NVCs, like the nod fuel them to success. Gatorade powers peak mental and physical performance from the sidelines, sparking #TheNod for players to achieve the best.
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Gatorade conducted game data analysis of Manchester City's UEFA Champion's League games from the 2023/2024 season. The analysis measured the team's use of non-verbal cues (i.e. nodding, scanning, raised hands etc.), individual player performance and match success across the team's eight matches: The analysis was conducted manually between September and October 2024 .
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https://mma.prnewswire.com/media/2564632/Gatorade.mp4
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