EUROMONITOR REVEALS TOP 5 DIGITAL SHOPPER TRENDS FOR 2023

According to Euromonitor's "Digital Shopper Trends in 2023" report, approximately 3.4 billion more people classify as digital consumers today compared to 2009, with projections showing that expenditure on goods and services online will reach US$10 trillion globally in 2023.  

The key digital shopper trends that Euromonitor outlines are as follows: 

1.  Online Savers

2.  Crowdsourced Creation

3.  E-Customisation

4.  Game-Changers

5.  Sensory Shopping

Michelle Evans, Global Lead for Retail and Digital Consumer Insights at Euromonitor International, said:

"The population now has instant access to digital tools, which helps with navigating the economic downturn. This can range from utilising platforms to try and find discounts, to participating in second-hand shopping, through to joining neighbours in online communities to place bulk orders. The current economic uncertainty is set against a decade-long advancement in digital connectivity, meaning that apps and websites that help consumers with navigating this period by either cutting costs or generating income are likely to see a surge in engagement in the year ahead."

For further details, listen to Euromonitor's webinar "2023 Digital Shopper Trends" to understand how technology is changing the way consumers will shop in 2023.

NOTES FOR THE EDITOR

For further information, please contact:  

Euromonitor Press Office
[email protected] 

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